TCP's Parzaan Dastur shares his exp on the ad film with Tiger Shroff for GWS

Founded by Nitesh Ranglani & Parzaan Dastur, TCP created the latest ad film for the Great White Switches starring Tiger Shroff and directed by Punit Malhotra.

The film personifies the features and qualities of Great White switches – high performing yet stylish – much like the brand ambassador, Tiger Shroff. Tiger’s personality on screen and the best features of the product are in resonance throughout the film.

Ten Colour Productions and Shift Axis functioned as the film production wing of the campaign that planned and logistically designed the project. They brought the vision of the agency, Creative Cart to life. TCP along with director Punit Malhotra achieved a catchy yet classy visual language to bring out the aesthetics of the product. Punit was the perfect director to make the frame aspirational without losing its grounding.

• When was the company founded?  

Ten Colour Productions was founded 4 years back after we met on a film set and resonated the same energy and love for filmmaking. Since then, we have been consistent in our endeavours, for telling tales of our own as well of our clients and have been on our way forward, cracking concepts and ideas with our dream team. Life came full circle for us when we worked with Punit Malhotra for this very commercial - the man whom we assisted in our budding days. 

• Can you give us a few details about your journey so far? 

The journey so far has been remarkable as we have been blessed with many opportunities and have done our best to make each one of them count. Since the inception, we have come a long way with over 125 projects to our credit, as a production company, and we are striving for more by the end of the year. 

• What are the kinds of projects done by the company? 

Any story that needs to be told through sounds and visuals, excites us. We have been fortunate to create all kinds of stories in many formats - from thumbstopper ads (10 secs) to Digital and TV Commercials (45 seconds) to a full-length documentary (45 mins). We create, capture and cater cine-magic and take care of all your motion picture requirements from concept development to the final delivery. Over the course of four years, our clientele has grown across sectors like retail, pharmaceuticals, infrastructure, tourism and lifestyle. We have also worked with celebrities like Tiger Shroff, Madhoo Shah, Anjali Barot, Sukriti Kakkar, Prakriti Kakkar, Atul Khatri, Akasa Singh and Hardik Pandya, to name a few. 

• Could you tell us a little about your experience of working with Tiger shroff?

It was an immense pleasure to work with Tiger Shroff. He is nothing short of a thorough professional, from being punctual to his on-set etiquettes. For the film, he personified the brand personality, which is ‘high-performing yet stylish’, flawlessly. He is also a director’s performer, who enhanced and added more energy to the character and pulled it off in style! 

• Please share some details of your upcoming work! 

Currently, we are working on campaigns related to finance, lifestyle and infrastructure. We are also working on our first feature film, a documentary and a web-series, too. We also want to explore more forms of storytelling and are aiming to emerge as a one-stop shop for all your creative challenges.