Teacher's Scotch launches Super Premium Portfolio from India

Teacher's, the No 1 Scotch portfolio in India with a robust portfolio of blended Scotch whiskies announced new introductions in the Super premium & luxury Scotch expressions with the global launch of Teacher's 25 Years Old Blended Scotch Whisky and Teacher's Highland Single Malt Whisky from the Ardmore Distillery The global launch of both these premium spirits from India is a reiteration of Beam Inc's commitment to the Indian market and a salutation to a country that made its flagship Teacher's Highland Cream the dominant market leader across India.

Beam Inc., the 4th largest spirits company in the world is committed to its consumer insight driven innovations agenda and is encouraged with strong growth witnessed in emerging markets. India continues to be jewel in the crown emerging market for Beam with a very successful Teacher's portfolio. Teacher's currently markets Teacher's Highland Cream, Teacher's 50 ' 12 Years Old & recently introduced premium innovation - Teacher's Origin.

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Speaking at the global launch of the two Super Premium expressions from India, Harish Moolchandani, CEO & Managing Director (India & Indian Sub Continent), Beam India & ISC said, We have seen some very exciting times in the last one year. Teacher's as a brand outperformed the market & expectations and its elevation to the numero uno position in India has reaffirmed our belief in the understanding we have of the Indian consumer and their requirements. Teacher's 25 Year Old and Teacher's Singlr Malt are very premium expressions that will help us break through the clutter in the Indian Scotch Whisky market and offer the finest experiences to whisky aficionados. The Teacher's 25 Year Old is truly a feather in the cap for Beam Inc. It is for connoisseurs ready to experience the ultimate and we are certain to see it become an exclusive and aspirational expression of achievement.

Robert Hicks, Teacher's master Blender, added, Teachers 25 Year Old is the oldest Teachers blend that has ever produced by us for sale and has been specially created to show how important it is to Teachers. The blend is so rich and full of flavour and stays true to William Teacher Senior's guiding principles of a high malt content blend. If he were here now he would be exceedingly proud of this supreme Teachers blend. While, Teachers Highland Single Malt is produced at Ardmore Malt distillery in the Eastern Highlands of Scotland and was designed and built in 1898 by Adam Teacher, one of the sons of William Senior. Adam wanted a very individual single malt whisky to be distilled for use in Teachers and to achieve that he selected peat from New Pitsligo for kilning his malt back in 1898; we continue to smoke our malted barley using New Pitsligo peat to this day to ensure the quality - a quality we are proud of and dedicate to you.

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