Team Pumpkin Bags the Digital Mandate for Esskay Beauty
Team Pumpkin, an award-winning integrated marketing agency has successfully acquired the digital mandate for Esskay Beauty. As one of the pioneer brands to offer solutions in the field of Hair, Beauty, and Wellness, Esskay Beauty has a wide distribution network covering the most reputed premium Salons, Spas, and Wellness clinics all across India.
As a part of this digital mandate, Team Pumpkin will handle digital and performance marketing duties for two of Esskay Beauty brands, Naturica and Mr. Barber. In order to build & strengthen the brand’s digital presence, Team Pumpkin will focus on social media management, performance marketing, influencer outreach requirements, and digital promotional strategies. Team Pumpkin’s Bangalore office will handle the duties.
Esskay Beauty, headquartered in Gurgaon, offers a wide range of world-class hair, beauty and nail products, salon and spa furniture, equipment, and tools for all salon professionals. The company represents some of the leading international brands in India such as Rica (Italy), Casmara (Spain), Macadamia Beauty (USA) and also has its own labels such as Ola! Candy and Mr Barber across categories. The company also has its own state-of-the-art Academy which provides highly effective training and education about the new services that can be implemented and also a strong presence in E-Commerce space.
Speaking about this new collaboration, Ankit Virmani, Director of Esskay Beauty says, “We’re delighted to engage with Team Pumpkin and amplify our digital presence. We look forward to expanding our online engagement leading to extensive business growth through this new partnership.”
Commenting on the partnership, Nirav Lalan, COO of Team Pumpkin, added, “The beauty & wellness industry is constantly innovating and we are ecstatic to take Esskay Beauty up a notch. We plan to brew new tonality for the brands and escalate their digital growth with our creative vision combined with strategic planning.”
Founded in 2012, Team Pumpkin provides digital marketing services that are not limited to digital strategy consulting, search engine optimization, social media management, mobile app development, web development, and content marketing. The company’s client portfolio is vast and includes brands like Tata Steel, ITC Foods, MamyPoko Pants, Prega News, Columbia Asia Hospitals, Paytm Money, Mahindra First Choice Services, and Network18 among others.