Team Pumpkin strengthens its Regional Content Capabilities
Regional content is the next big wave in the content development space and it holds true for Digital Marketing as well. Everyone loves their regional language and India is the second largest online market in the world. Team Pumpkin offers all aspects of regional content including audio, video, text, and has already worked on many regional content pieces for clients like MamyPoko Pants, Hindustan Coca-Cola Beverages and Axis Bank. The brands nowadays are simultaneously focusing on regional content as the micro-targeting approach is aggressively increasing day by day. With a wider reach, regional content directly connects the feelings of a consumer and helps in engaging the consumers with the brand. Translating content into regional languages and developing content, specific to places, is helping brands reach a wider audience.
On regional content, Swati Nathani, Co-Founder, and CBO, Team Pumpkin adds, “We put a lot of thought and insight into our work and our learning has been that regional content is the need of the hour. It helps break barriers and reach every corner of this diverse country. By developing a team for regional content, this is the edge we will be offering our clients and helping them to widen their prospects across the nation”.
Team Pumpkin has developed a core team of regional languages which includes Punjabi, Hindi, Marathi, Tamil, Malayalam, Gujarati, Urdu, Telugu, Marwari, Nepali, Kannada, Odia, Bengali. Team Pumpkin’s main focus is to develop original content in regional languages instead of getting it translated.
The new regional languages support team includes writers, proofreaders and voice-over artists who are based across 3 offices - Delhi, Bangalore and Mumbai