Tech Mahindra expresses solidarity in fight against COVID-19; tweaks visual identity
Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions today conveyed solidarity in the global fight against COVID-19 through announcement of a temporary tweak in its brand logo. The new logo is in line with Tech Mahindra’s commitment towards ensuring well-being of its associates, clients and customers.
The tweak reflects Tech Mahindra’s agility in adjusting to a global crisis situation. The “e” in the familiar Tech Mahindra logo is now boxed inside the home for the next few weeks, and showcases how Tech Mahindra’s 130,800+ associates have adjusted to the crisis and are meeting the organization’s commitments to keep critical systems running for global clients, including governments, public-sector institutions, healthcare institutions and leading service companies. This is being achieved without compromising on the safety of the employees.
CP Gurnani, Managing Director and Chief Executive Officer, Tech Mahindra, said, “We, at Tech Mahindra, have always prided ourselves in our ability to be adaptable and agile. This logo tweak is reflective of our commitment towards the same, while delivering a refreshingly positive message during the time of crisis. Our focus continues to be on ensuring the safety and well- being of our associates, partners and customers; while continuing to keep mission-critical systems on for global clients.”
The Tech Mahindra culture draws heritage from the core purpose and values that drive the Mahindra Group as a whole. It remains rooted in the business and social ethos that the three Mahindra RISETM tenets – accepting no limits, alternative thinking, and driving positive change – instill in every member of the Mahindra family.
Harshvendra Soin, Chief People Officer, Tech Mahindra, said, “At Tech Mahindra, we RISETM up to meet the challenges. That’s the essential quality that keeps us strong and resilient. Employees are our biggest asset, and their health and safety is our top priority. Our new logo symbolizes this spirit of resilience and fight for the greater common good. It perfectly balances the sense of optimism and the need for caution that will help us weather these tumultuous times”.
With the recent COVID-19 outbreak, Tech Mahindra has taken all the necessary preventive measures to ensure the wellness and well-being of its associates. Tech Mahindra’s investments over the years in digital collaboration tools combined with a culture of working remotely, has enabled the organization to prepare for a world where people are physically separated from their workplaces at a large scale.