TECNO latest campaign captures the true essence of Beauty in Diversity

What is the point of clicking good pictures if we can’t show them to the world? Moreover, what is the point of even clicking pictures, if they don’t come out great? The statements might be true for some, but the fact that is true for everyone is that clicking photos, especially selfies, is fun.

The smartphone cameras have been evolving at an impressive pace, which has resulted in a boom in selfies across social sharing sites. Whether the young, adults or kids, we all love clicking ourselves and expressing the best of us to the world. More than innovation in camera technology, we want our smartphone cameras to capture a slice of our life, to capture stories that we want to share with our friends and family.

Mobile photography has come a long way and 2018 will be remembered as a year of AI which has been making its presence felt in almost every arena of our lives and is now also taking the lead role in our smartphone cameras. While our previous demands of our mobile cameras focused mainly on the number of megapixels and variety of filters, AI is now starting a true revolution in smartphone camera technology.

Thanks to AI, which is now taking the role of smart and intuitive photographer, whereby the phone can deep learn the subject scene through Auto Scene Detection (ASD) and makes adjustments as per light conditions and intelligently matches the best camera parameters to the current scene, producing a perfect photo. The AI Camera technology enhances the user’s image by understanding and analysing the pictures which is fed to its database system and optimises every picture by customising and reproducing the best suitable beauty plan for each user by automatically recognising the environment, light conditions and facial features in real time like eyes, eyebrows, lips, and nose contours.  

Ever since its inception in India, TECNO has strived to introduce novelty in its handsets by offering the localised features as per the Indian consumer needs. The software algorithm of the camera is optimized as per Indian consumer environmental needs in terms of skin tone, colour preference, contrast etc. 

 We have studied the Indian market and believe that millennials are turning out to be a creative force and have defined the mobile photography space in their own unique manner and style. They are in love with the idea of taking endless selfies and are enthusiastically sharing it across social media platforms. Hence, we believe that the youth aspires for a device that represent them and syncs well with their youthful and fashionable personality and our ‘CAMON’ series resonates well with these expectations.

Speaking about the new Campaign, Mr. Gaurav Tikoo, Chief Marketing Officer, TRANSSION India, added, “Uttar se Dakshin tak, Purab se Paschim tak, India is land of diversity full of beautiful people across regions. We are consumer centric brand and understands Indian consumer needs, we want to add value in their lives, understand their sentiment and culturally be with them. On the occasion of Independence day, we have tried to represent the true beauty of an Indian face through the lens of a TECNO Smartphone Camera #TecnoHarSuratKhoobsurat beautifully captures the true essence of Beauty in Diversity!”

Adding further about the campaign announcing the launch he said “Filling-in the gap for generation next, the latest TECNO CAMON iACE & iSKY2 tick every box for consumer looking for a perfect camera-centric smartphone in the sub 8K by offering the best combination of features at the great price. The duo is in alignment with our brand campaign ‘Har Soorat Khoobsoorat’ which aims at celebrating beauty of every Indian through its AI-powered camera that clicks pictures ensuring every surat looks khoobsurat when clicked by TECNO CAMON best any light camera.”

Through this campaign, we look forward to build an affinity with the Indian consumers through social media channels, on-ground activations and will be on air with news channels tomorrow i.e. 15th Aug. This will be sustained through a digital campaign.

 

 

 

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