Television Ad Volume grows by 44% in Week 30 to 7,983 hours: TAM AdEx

Television Ad Volume grew by 44 per cent in Week 30 to 7,983 hours, as compared to Week 23, in fact, Week 30 recorded the highest Ad Volumes among weeks ranging from 23 to 30, as per TAM AdEx report. Ad Volumes on TV for the last 5 weeks reached above the average of Weeks 23-30.

At 1,069 hours, average Ad Volumes/Day for the month of July’20 (till July 25) grew by 9 per cent over June’20, where it stood at 982 hours.

As in the last few weeks, the ‘Personal Care/Personal Hygiene’ Sector topped with an ad volume share of 22 per cent, followed by F&B sector, which had a 19 per cent share. The list of top 10 categories was dominated by the FMCG sector – specifically Toilet Soaps, Shampoos, Toothpastes, Washing Powders/ Liquids.

The Top 50 categories holds 75 per cent share of TV Ad Volumes.

During June-July’20, the Top 10 advertisers together contributed 50 per cent share of TV Ad Volumes. At 26 per cent, HUL alone had more than 1/4th of the Ad Volume share, followed by Reckitt Benckiser India with 7 per cent share.

As per the TAM AdEx report, a stable trend was seen in tally of categories, advertisers and brands during the last 8 weeks. There was an 8 per cent rise in average number of advertisers and brands during Weeks 29-30, compared to Week 23-28. Week 30 registered the maximum number of advertisers and brands at 1,411 and 2,263, respectively.

A 14 per cent growth in tally of new advertisers was seen in Week 30, compared to Week 29, even as the number of new brands grew by 27 per cent in Week 30 over Week 29.

Over 1,000+ new advertisers and 1,600+ new brands were seen in June-July’20 over April-May’20. Facebook topped the list of new advertisers, while its brand Whatsapp led among new brands.


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