Television, Cinema & OTT – Ekta Kapoor rules it all!
From soap operas to films and now edgy digital content with India’s homegrown leading OTT platform ALTBalaji, content czarina Ekta Kapoor has been successfully ruling all the entertainment platforms and she has been credited to be the only female producer to have achieved this feat! No wonder, Ekta got featured in the list of Variety500 - an index of the 500 most influential business leaders shaping the global media industry last year.
Having practically invented the Indian soap opera, she redefined Indian television with successful shows like ‘Kyunki Saas Bhi Kabhi Bahu Thi’, ‘Bade Achhe Lagte Hain’ and ‘Naagin’ to name a few, and is now shaking up the local streaming market with ALTBalaji. Not to forget, the Content Zarina - Ekta Kapoor revolutionized the dynamics of Bollywood with ‘Love Sex Aur Dhoka’.
The Padma Shri laureate spearheads the largest TV content producer in South Asia that churns out everything from soap operas, to films and reality shows. An innovator and risk taker, Ekta Kapoor made the kind of moves, so early in her career that made the country sit up and take notice.
The unparalleled queen of content is unstoppable as she continues to be the only producer to rule all the three formats of entertaining content. From films, digital space and television, the leading producer has transformed the spaces for the audience to get the best of content.
While her conquering all the three formats still remains a mystery for some, Ekta does it unabashedly and with utmost flair! Right from the beginning, the smart producer and visionary has the knack of understanding the pulse of the masses and mastered the art of producing content for them to consume and how! Be it television, films or OTT, Ekta has explored every entertainment domain with the winning attitude and has emerged enormously successful.
A woman who rose to the top in a male-dominated industry, Ekta Kapoor has always told strong, riveting stories under her banner and more so those that empower, liberate and celebrate women. While her films ‘The Dirty Picture’, ‘Lipstick under My Burkha’ and ‘Veere Di Wedding’ represented women coming into their own, she also popularized strong female narratives on her digital platform ALTBalaji with shows like ‘Kehne Ko Humsafar Hai’, ‘Dev DD’, ‘Broken But Beautiful’ franchise, ‘The Married Woman’ and ‘His Storyy’ among others.
Even during the Covid-19 lockdown, Ekta brought radical honesty to ALTBalaji, which shook the local streaming market, catered content to all kinds of audiences and in the past one year alone was responsible for creating over 800 hours of TV.
With an envious line up of different genre films scheduled for release, the leading producer is set to conquer the cinema space yet again in 2022. After the collaboration with Hansal Mehta and Kareena Kapoor for a thriller movie, Ekta has interesting movies up her sleeve including ‘Freddy’, ‘Goodbye and ‘Ek Villain Returns’. Even during the pandemic, the producer is set to work with some of the biggest names with a few remarkable ones being that of Amitabh Bachchan, Neena Gupta, Disha Patani and Mohit Suri.
Well, there is certainly more in the offing in the digital space that the producer is working on including ‘Cartel’, ‘The Test Case' season 2’, ‘Code M’ season 2, ‘Apharan’ season 2, ‘Haq Se’ season 2, ‘Karle Tu Bhi Mohabbat’ season 4, ‘Fittrat’ season 2 and ‘Hum - I am because of Us’ season 2. Phew!
Going by the impressive number of her forthcoming movies and shows, Ekta is all set to make 2022 all about romance, mystery, drama, action, horror and thrill.