Tempest bags global hospitals account

Global Hospitals, a ten year old super-specialty tertiary healthcare provider, has embarked on an high growth, high activity period with three new hospitals in Hyderabad, Bangalore and Chennai. Its new facility in Mumbai is scheduled for launch by end 2010/early 2011 and thereafter it has planned projects in Delhi, Kolkata and Bhubaneshwar. Over the next few years Global Hospitals plans substantial investment in Marketing and would be amongst the top spenders in the Healthcare segment. Advertising budgets allocated for the year is between 15Crores ' 20 Crore.

Chandra Shekhar, Executive Director- Marketing & Strategy at Global Hospitals said, "Global Hospitals proposes to embark on creating its brand presence amongst all stakeholders which reflects its corporate value and vision of offering high end super-specialty tertiary care at affordable costs. We chose Tempest Advertising for its fresh approach, deep understanding of the Healthcare market and use of traditional as well as digital brand building strategies."

Tempest Advertising, which has branches in Hyderabad, Pune and Bangalore, has created a special team consisting of its highly experienced senior team members to manage this account. According to Shukla Sarkar, Branch Head Hyderabad who led the pitch "Given the rise in demand for high quality super specialty healthcare at affordable costs, Global Hospitals will fill in the niche for such a service. Tempest plans to pool in its international resources through the ComVort Group and its own Indian experience to build a strong presence for Global Hospitals, across the country."