Ten Sports to bring the world of Sports to its fans on WeChat
With the aim to keep the viewers entertained and updated with all the action happening in sports around the world, Ten Sports has launched its Official Account on the popular messaging application WeChat. The Official account is aimed towards providing the users with all the sports related information and action as a TV guide for all the shows.
The Official Account will keep the users updated on the latest action on Cricket, WWE, Football and many other sports. Additionally, the Official Account will also allow the users to live stream sports properties like French League, UEFA Champions League. Users can follow the account on WeChat by searching the WeChat ID - TenSportsIndia
WeChat being one of the most popular messaging applications in India has a massive youth centric outreach and has been identified as an effective medium by many brands to reach out to their target audiences. Ten Sports being a youth oriented sports brand understands the changing trend amongst the users where television is becoming the second screen and users are increasingly depending on their smartphones to get updates about their favourite game or team.
WeChat offers its users access to exclusive and special content from a number of brands through their Official Account platform such as Buzzfeed, ScoopWhoop, Stayfree, Amazon, Café Coffee Day to name a few.