Tetley Green Tea launches 3 new variants
Announcing the launch, Vikram Grover, Marketing Head, Tata Global Beverages said, "It's heartening to know consumers today are seeking better and healthier options in their daily diet and exercise regime. Green tea, as a beverage is well acclaimed and has a strong history of promoting good health."
He further added, "Tetley has built a strong reputation in this segment offering quality, taste and wellness to consumers across the globe. As we begin the New Year, we are delighted to launch these new exciting and tasty flavours of green tea specifically developed for the Indian palate. Adding these flavours to our existing range will offer more taste and variety to our consumers who relish their cup of green tea every day. Initially, these green teas are available in Delhi, Mumbai all key metros."
To promote consumption of green tea and build awareness about its health benefits, Tetley is organizing an awareness program "Healthy Fun Days' in January. Sampling activities will be held at parks (Jog Fests), malls and centers of a popular gymnasium chain across Delhi.
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