Tetra Pak India Conferred "Business Superbrands' Status

Tetra Pak, the world's leading food processing and packaging solutions company, has been conferred the coveted Business Superbrands status by the India Business Superbrands Council. Tetra Pak received the honour from Montek Singh Ahluwalia, Deputy Chairman of the Planning Commission at a ceremony held on 27 July, 2011, in New Delhi.

Being accorded the status of a "Superbrand' is an honour, said Kandarp Singh, Managing Director, Tetra Pak South Asia Markets. "Being recognised by an independent authority for the value our brand provides is encouraging. We are pleased to have been appreciated for the positive impact we have made on business and society. This recognition inspires us to continue to provide superior products to our customers and build on consumer engagement."

Speaking of Tetra Pak being accorded Superbrands status, Anmol Dar, Managing Director of Superbrands India and Chairman of the India Business Superbrands Council, said, "In a country where cold chains are still very nascent, Tetra Pak has a pivotal role to play in preserving perishables through ambient technology. They have proved that they were a truly professional company by building a brand and forging new markets. We are delighted to have had the opportunity of conferring on them the Superbrands status."

Selection of all Superbrands is done through a rigorous, two-tier process. First, relevant audiences are invited to score listed brands. Only select brands are then appraised and subject to individual scrutiny by marketing professionals in the Superbrands Council. In the end, only those brands that have scored exceptionally in each category are invited to participate. In other words Superbrands are always selected, never applied for. The 2011 edition of Business Superbrands is only the third since its launch in 2005. This year, Tetra Pak joins over 50 companies that have been conferred "Business Superbrand' status.

The Superbrands organisation, through its membership programmes, seeks to recognise and pay tribute to the world's leading brands. The organisation also publishes a series of brand-focused books and publications. Since its inception, more than 10,000 brands have been honoured worldwide by Superbrands and over 1 million copies of its books have been published in 86 countries across six continents.