TGB changing music marketing by launching 100+ music campaigns

TGB changing music marketing by launching 100+ music campaigns
TGB changing music marketing by launching 100+ music campaigns

TGB, the Digital Marketing and Influencer Management entity of DOT Media, is changing the game in the music marketing segment by launching 100+ music marketing campaigns. Renowned labels like Saregama Official, Sony Music Group, Universal Music Group, Velvet Vibes, VYRL Originals, Always Music Global, among others have collaborated with TGB and their flagship digital brand DOT Media for their digital marketing and social media needs.

One of the songs promoted by TGB was "Buhe Bariyan" sung by Kanika Kapoor, and it had an exceptional reach of 229 million and 401 million impressions! The song Aaj Sajeya under Saregama Official was a major success. With integration in reel life through wedding edits, transition trends, etc. as well as real life with integration in bridal entries and wedding parties, this campaign was one of its kind. Similarly, through the promotions done by TGB, songs like I am a Rebel, Hum Tum, Sona Lagda, The Live-In song, Runaway, etc. reached millions of people. They led Free Fire's huge Holi campaign, which included the song "DNA Mein Dance" which starred Hrithik Roshan. It was an instant hit with 280 million reach. The campaign consisted of various big names in the influencer community with over 50 creators going live on the same day. TGB was monumental in the celebrity-led digital campaign for Bechari, sung by Afsana Khan, curating and producing exclusive content for collaborations with the stars of the videos Karan Kundrra and Divya Agarwal. Another major milestone by TGB in music marketing was the song Heat Waves by Glass Animals under Universal Music Group. From ideation, curation, production and execution, TGB ensured the trend of the song didn’t die down! The music campaign for the massively trending song Doobey under Sony Music Group was integrated within the masses through travel and lifestyle vloggers.

Feeling extremely blessed by the success of the launches, Shubham Singhal, CEO, TGB, said, “We were quite enthusiastic as we started this new journey. The opportunity to launch 100+ music campaigns with such well-known labels was truly fortunate for us. Each song received a specially tailored campaign that we created. With our music marketing initiatives, we have had a great deal of success and have collaborated with some of the biggest labels. Moving forward we aim to carve our name in the music marketing industry as the topmost agency in this genre of marketing.” 

Adding to that, Vaibhav Pathak, COO, TGB, continues, “The huge success of every designed campaign by us has brought us tremendous joy. Each campaign is a challenge as well as a chance in its own way. As a creative-first agency, our aim is to keep delivering top-notch content for every campaign we take on, not only focusing on the numbers and quantity but also the quality we deliver.”

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