TGI Clickstream to be released in December

IMRB’s is launching TGI Clickstream, first of its kind study in India, that connects online and offline consumer insights. A single source syndicated product, it sets new standards of targeting efficiency by linking the richness of the TGI data with real time online behavior. It is a study with a vast sample size as it tracks over 9000 SEC ABC consumers in urban areas.  The study would be released next month.

TGI Clickstream marries metered online behavior with TGI data set to provide the ability to understand the consumer on various levels. The study goes beyond time spent online and looks at consumers’ engagement with the sites he/she visits on various metrics. The study is way ahead on any other study in this direction as it analyses brands against actual online consumer behavior based on one single source study. It allows insights and therefore ability to plan and sell against more than 2,200+ sites and sub-domains on a level playing field with other media. It also provides the capability of differentiating the value of audiences that online brands deliver with great clarity, and thus helps in maximizing inventory value. Due to its real time data availability, one can fine-tune campaigns on an ongoing basis by evaluating number of visits, time on site and page views among other parameters. The study is of great benefit to all the stake holders – be it brand owners, media agencies or media owners.

Brand owners gain by holistic understanding of the consumers by learning his offline purchase habits as well as online touch points in detail. It enables them plan their consumer connect and consumer engagement strategies.

The study facilitates attitude & lifestyle habits data that compliments an audience measurement tool. It also helps in profiling and micro targeting. It, thus, opens new vistas for the media agencies by providing the opportunity to capture the consumer on the right medium at the right time.

As for publishers who have presence in both offline and online medium, it is of great use as it provides them insights to package the offline & online ad inventories based on the user’s online media consumption pattern and habits.

Deep Mathew (deepa.mathew@imrbint.com | +91 9820293652) is the person to connect for further details.

 

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