The 38th FIPP World Magazine Congress opens its Indian edition in New Delhi
The grand inaugural ceremony was held in New Delhi on 10th October 2011, showcasing the ethnic touch and flavor of the host country. The special attraction was the man who makes his presence felt everywhere ' Shah Rukh Khan. The fun evening was filled with charming traditional dance presentations done by the troupes, and adding his unique touch was the King Khan himself, grooving to the tune "Chammak Challo", from his upcoming film Ra. One.
Aroon Purie, Chairman of FIPP and Chaiman and Editor in Chief, India Today, India along with Mr Chris Lewellyn, President and CEO, UK made the welcome address to the delegates. Purie said, "It's indeed a matter of pride that India was showcasing the FIPP WMC 2011. This is possible because of the hard work of FIPP and AIM members. Adding a touch of light humor he welcomed everybody with the popular advertisement slogan "Incredible India'.
The congress shall work as a platform for delegates both Indian and international, all with the common interest on knowing the developments in the magazine business in different markets. The next two days of the congress will hold discussions and conversations where magazine publishers from across the world would take a closer look at what is driving the magazine business in various aspects, and what is the future course that should be taken to grow the magazine industry both in India and internationally. | By Ankita Tanna [ankita(at)adgully.com]