The Ad Club Bombay invites entries for 2011 EFFIE India Awards
Says Ajay Kakar, Chairperson ' EFFIE 2011 Committee, "For over a decade, the EFFIEs India has become the gold standard in measuring communication effectiveness for marketing excellence. This is reflected both in the quality and the number of entries which the awards have been attracting every year - a startling increase from 53 in 2001 to 276 in 2010. As integrated advertising and alternative media become important influences for most business categories, this year in addition to the existing categories some new ones have also been included, to give recognition to their importance and potential. This move, we believe, will further increase the popularity of these awards."
The new categories included this year, in keeping with the international format are:
- Electronic Goods has been added as an additional sub category under Consumer Durables,
- Internet & Mobile Advertising has been clubbed as Digital Advertising (Online / Mobile Communications)
EFFIEs has always added and will continue to add a profound insight to the concept of advertising awards. Eminent and independent panel of jury will ensure the Award are no longer just be a celebration of the craft of advertising, but a solid acknowledgement of the power to build brands and help marvellously interweave the dimensions of pecuniary rewards and creative trail.
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