The Advertising Club & MICA Announces Leadership Development Programme

The Advertising Club recently announced a landmark partnership with the esteemed educational institution MICA – School of Ideas that drives excellence in Management, Strategic Marketing, Creativity & Communication and Digital learning. The partnership is a step towards helping young minds in the industry upskill and stay ahead of the curve on global best practices and trends. The initiative stands true to the Ad club’s agenda of driving growth of the Indian Advertising & Media industry, facilitating knowledge sharing and establishing global competitiveness. Initiatives by the Advertising Club like D-Code, Digital Review and Digital Debate Series amongst others are all aimed at enhancing the learning curve of the category.

The Advertising Club and MICA are proud to announce an exclusively designed Leadership Development Programme. The programme on “Data Science in Strategic Marketing & Management” is aimed at driving learning and effectiveness in the category.

Supporting the communication efforts of this initiative is Dentsu Webchutney who have come on board as

Creative Partner.

This online management development programme has two parts – a main and an advanced module. The overall objective is to empower its participants with knowledge required to understand

the role of data science in delivering high impact marketing solutions while also building execution capabilities. This objective will be achieved through an intensive and inclusive programme aimed at inculcating a critical understanding of data sciences machine learning, storytelling through data, and applications in strategic marketing. Hands on approach will be developed through a capstone project, actual programming on tools and data platforms

Speaking about the partnership Mr.

Partho Dasgupta, President, The Advertising Club said

“The current global landscape has been challenging and every business strategy had to be adapted to the new digital order. In such a scenario it is critical that the young minds in the category upskill and are aligned

to meet the changing demands of the advertising and marketing landscape – Data Analytics being one such important and defining marketing metric. The program curated in association by MICA and delivered by category thought leaders will

play a key role in allowing young minds from the industry to develop an appreciation of the applications of big data analytics in Marketing. It will aid in learning tools required to solve marketing problems through Data Science.”


Speaking about the learning initiative Dr Preeti Shroff, Dean MICA said “The program curated together with

The Advertising Club is critical in elevating knowledge level and expanding learning experiences of our young and creative advertisers and marketeers. The course will induct these young minds into the world of data mining analytics - now imperative to understand

consumer trends, track impact and showcase effectiveness of every marketing effort. Data is the most important global currency at a time when ROI is being constantly measured in a rapidly changing world.   This program will empower young professionals with

knowledge required to ensure effectiveness for their campaign and deliver return on every rupee and all other resources invested in marketing”.   

The Advertising Club continues to play a transformational and catalytic role in developing industry practices and facilitating category growth by providing stirring knowledge and ideas exchange

platforms as well as learning initiatives like Marquees, Goa Fest, Effies, Emvies, the digital debate series VICE & VERSA and now the upcoming Learning & Development programs.


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