The Apprentice winner scores her first deal

Yasmina Siadatan, winner of hit TV series, The Apprentice, has bagged her first major deal for employer Amscreen. Siadatan has secured a 5-year exclusive deal with Great Ormond Street Hospital that will see Alan Sugar-promoted Amscreen act as the hospital's digital signage partner.

The association would allow Amscreen to install signage units in the high-traffic areas of the hospital like waiting rooms, corridors, café and restaurants. The screens are going to provide information about the patients and visitors while also promoting certain special schemes of the hospital.

The system will also allow authorised staff members to create and beam important information within their respective areas on the screens. In addition, Amscreen will be publishing third-party adverts across the network. This will include national ad campaigns that are dedicated towards promoting health products. Content that is decidedly relevant or engaging for patients and visitors will also be screened.