The Asian Brand & Leadership Summit, Dubai 2013 kick-starts with the theme RISE OF ASIA

Asia’s Most Promising Brands & Leaders 2012-2013 flagged off The Asian Brand & Leadership Summit 2013 in Dubai. Held over two days, 26 -27 August 2013, it is an initiative by World Consulting & Research Corporation (WCRC) and ibrands 360 research. With the theme ‘RISE OF ASIA’, a total of 200 brands were featured across 50 industry categories to form the Most Promising Brands of Asia, which brings to the fore companies that have shown tremendous growth in the past five years.

The two day Summit felicitated brands and their leaders. 200 Most Promising Brands in Asia, Legends of Asia, Awards for the Most Promising Leaders in Asia, Special Awards in Marketing & Business were awarded for their innovation and contribution to Asia. The focus was on Brands (with revenues less than USD $10 bn) that are successfully taking on and beating their competitors through their steady growth and presence. For the first time ever, it also brought out Leaders who have led from the front to make their companies THE MOST PROMISING BRANDS.

A Session on ‘How UAE is contributing to the Global Economy’  had a Special Guest of Honour - H.E. Hamdan Mohamed Al Murshidi, President and Chairman, Arab Business Club who said, “UAE is ranked number 28 as the easiest places to do business, according to a report in 2013. It has proved to be a safe haven for investors in spite of the global financial crisis. Since its formation, the UAE has transformed from its focus on oil & gas to huge players in banking, real estate and manufacturing. Economic reports show that with the Dubai Expo 2020, there will be a positive impact on employment.” He also thanked World Consulting & Research Corporation (WCRC) for choosing Dubai to showcase some excellent journeys of brands and their leaders from across Asia

The Summit focused on topics like Capturing Asian Economy; Trends shaping consumption habits in the Asian luxury market; Parsing the growth advantage of emerging-market companies; Think regionally and act locally: The vibrant Asian market; Developing winning products in emerging markets; The rise of African consumer: How Asian corporations faring in Africa; Winning strategies in emerging markets of Asia; Booming healthcare market of Asia: The rise of Asian Healthcare companies; The emerging market to emerging market opportunity: Marketing strategies of Asian conglomerates.


KPMG, India formed the Process Advisors & Evaluators to Asia’s Most Promising Brands 2012-13 and precision-driven checks and balances at critical junctures of the research methodology was comprised by a highly distinguished and much-admired International jury panel. Professor Malcolm McDonald, Chairman of Brand Finance and Executive Chairman of the Jury explained, “Relationship with your customers is the greatest value and the whole organisation. Culture; people; processes taken together, create specific value propositions and create stronger customer relationships. Product design rights, trade dress, packaging, copyright in smells, sounds, advertising visuals, written copy etc. Many of these legal rights can be registered and protected.”

Winners of the Industries No 1 Brand Awards were also unveiled. Some of the winners were SADAFCO (Saudi Arabia), UAE Exchange (UAE), Mahindra Tractors (India), SIAM Commercial Bank (Thailand), Beximco Pharma (Bangladesh), TATA TISCON (India), DU (UAE), EMAX (UAE), Air Asia (Malaysia), Jumeirah Hotels & Resorts (UAE), NIIT Technologies (India) and many more.   

Asia’s Most Promsing Brands exhibited a research-based listing of the most promising brands and leaders, and the premiere was presented in a coffee table book, a portal and broadcast format, further enhanced by mobile apps, a paperback (soft book) business. Speaking about the launch of Asia’s Most Promising Brands Coffee Table Book and Asia’s Most Promising Leaders Coffee Table Book Mr. Abhimanyu Ghosh, Editor & Managing Director, World Consulting & Research Corporation said, “This is a massive project with extensive research that has identified brands and leaders that are set to be the super-powers of tomorrow. They have been featured for the first time on one platform called Asia’s Most Promising. Through transparent research process, editorial and design excellence and appropriate distribution, Asia’s Most Promising Brands Coffee Table Book and Asia’s Most Promising Leaders Coffee Table Book, will promote the selected Asian brands and leaders globally.”

Asia’s Most Promising is supported by Heaven on Earth Developers, Gitanjali, LR Active, WizSpk PR | Communication, Bright Outdoor,  360 Arc, Lama Tours, NDTV Profit, The Daily Star, Crystal Arc and Sri Hanumant Gram. 

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