The Baker’s Dozen launches #TheDoseWeKnead for vaccination drive

In keeping with their duty as essential food service providers, nationally acclaimed artisanal bakery brand The Baker’s Dozen has conceptualized ‘The Dose We Knead' as a campaign to lift people's spirits and support the vaccination efforts by the government.  As part of this campaign, the brand will appreciate and reward vaccinated individuals with a generous gift of freshly baked cookies specially curated by its Head Baker and Co-Founder, Ms. Aditi Handa.

A tiny yet unique way to do their bit for the community, The Baker’s Dozen aims to put their social media and product distribution channels to good use by motivating all its customers to act responsibly and vaccinate - as is the need of the hour for the country as a whole. 

Co-Founder and Head Baker Ms. Aditi Handa comments, “With the second wave of Covid-19 worsening every day, it is essential to do our bit to support the government's efforts on the vaccination drive. That being said, our objective is to encourage our customers to take the jab in spite of all the needless rumors on the immunization drive. We may not realize, but taking the vaccine on a timely basis itself is a great collective effort to curtail the spread of this year-long global pandemic. Besides, even a little hope, cheer and joy spread amongst consumers through our freshly baked goodies will make #TheDoseWeKnead a successful campaign”.

Live on 12th May 2021 via Instagram and Facebook, #TheDoseWeKnead encourages every Indian above the age of 18 to vaccinate by offering a small reward for their bravery. 

Details as below:
●      Things that will be required to sign up: Name, Address, and Vaccination certificate.
●      How will this help the end result: The aforementioned details will be instantly verified by the brand's text-matching software, and their authentication will be checked by a special team at The Baker’s Dozen that is solely dedicated to this cause. Post verification, this team will dispatch a pack of ‘feel good’ cookies to every verified individual, within a period of 5-10 business days.
●      Tracking responsibility: The top of The Dose We Knead's landing page will also constantly keep displaying the number of submitted entries (or Bravehearts as we like to call them), so that others may also feel inspired and inclined to book their vaccination slot immediately.


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