The Battle of the Brands- magicpin vs Cred
magicpin's latest ad, featuring Vijay Raaz, goes head to head with Cred's high-octane celebrity campaign. We've all watched Rahul Dravid, a distinguished, well-loved celebrity, lose his mind on TV. We love it too. But do we know how this much-touted rewards program even works, or what the reward "coins" are even worth? One insight we encountered was that most Cred users have lakhs of points, but don't seem to know how or where to use them.
magicpin has played on this insight to take a dig at Cred and contrasted it against their own rewards program, which has a far wider range of options for their users to expend points - food incl. going out and home delivery, fashion, grocery, and even well-known e-commerce platforms. magicpin follows a fairly simple and straightforward approach to how points are valued: 1 point is always equivalent to 1 rupee. This sounds like it should be an obvious idea, but isn't as common as it ought to be. From a consumer insight POV, there is an instinctive equivalence between the points and real money, which increases the "delight" users feel every time they earn points. magicpin's more than five million users -- who have saved across categories -- can attest to that.
To take the idea of a straight-talking no-nonsense app further, we collaborated with well-known film and web-series actor, Vijay Raaz, who is loved for his roles in films like Monsoon Wedding, Delhi Belly, and Gully Boy. The ad contrasts Vijay's down-to-earth, Hindi-speaking, plainspoken persona with the fancy tone and tenor of the Cred ad. With this ad, magicpin is positioning itself as the down-to-earth, "Asli Savings" option for everyone.