banner image banner image

The Biryani Experiment by Ola Foods presents Cone-Dum Biryani

Ola Foods’ most loved brand The Biryani Experiment recently unveiled April Fool’s Day Campaign to launch ‘ Cone-Dum-Biryani’. Reimagining India’s favourite dish, the brand took innovation to the next level and created India’s first Biryani in a cone called ‘Cone-Dum Biryani’. This new variant of Biryani will be a synonym to ‘indulgence on the go’ and become the most sought after meal option for the new generation of foodies.

The Biryani Experiment believes in being the explorer in all things related to the legendary dish. From 16 unique biryani flavours to the authentic dum cooked packaging, the brand is all about pushing the envelope with biryani.

But three months ago, our product team woke up in sweat. Biryani is all about indulgence, it's about sitting back and not being a chicken about it. But to the Nawab of today, time is inversely proportional to experience. AIN'T NOBODY GOT TIME FOR THAT! So, how do we construct a biryani that's truly on-the-go?


After many failed experiments, the brand made a breakthrough: Biryani in a cone! Or as they're calling it Cone-Dum Biryani.

Each cone has been meticulously put together to ensure that every bite gives you a perfectly balanced bite. The cone is made from a papad, the rice has been bio-engineered to retain it's structural integrity, the toppings are garnish, with a drizzle of raita and salan.

We are launching this Cone-Dum Biryani in two delightful flavours and with limited availability only. 10,000 lucky winners can get to be the first ones to try this deliciousness in a cone. All users need to do is follow us on Instagram and comment using the #ConeDumBiryani.



News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing