The Coca-Cola Company appoints Reenav Modi as Head Of Media at SA

Reenav Modi has joined The Coca-Cola Company as Head of Media for South Africa.

At Coca-Cola, he will be part of the IMX team and will be responsible for managing relationship with the media agency and ensuring media is one of the key levers to drive business growth. 

Before joining The Coca-Cola Company, Modi was associated with Mediacom South Africa for more than 3 years and was responsible for managing the P&L and ensuring the business is contributing to the overall profitability of the company.

His previous stints include Mindshare and Omnicom Media Group.

Modi is a media planning professional who secured his Masters Degree from Mumbai University with specialization in Marketing.