The Coolest Job Ever creates maximum buzz

There is a new campaign which has caught on like a viral. A brand with its presence in 75 countries is all set to launch its flagship brand in India and is therefore scouting for applicants possessing the skill of work hard and party harder. The campaign shouts out loud- The Coolest Job Ever and has called out the youth to apply for the coolest job ever.

The campaign reads - 'Are you active on facebook, are you famous amongst your friends, if answer is yes you are eligible to apply for the coolest job.'

'Most guys just work for a living. Some guys are lucky enough to have a job that is their passion. But the luckiest guys of all are guys who have the cool jobs'

The applicants do not require any formal qualifications, but willing candidates must be above 21 years of age, with an ability to handle the spotlight and swear by the motto of the company.

And to add to it the applicant will receive a salary of Rs 100000 per month.

This is the teaser campaign being promoted by the beverage company since last few weeks and is largely based in the online space. The teaser campaign has got an amazing response. In just a couple of weeks close to 64,311 people have already liked the campaign on Facebook.

The campaign is being advertised as the "The Coolest Job' through its communication tactic wherein a community page has been created on Facebook with the title that invites the candidates to apply for the job through the app. The requisites for the application process require the applicant to fill in a profile about him/her self. Like "Why you deserve the collest job?', "Express yourself in a video' etc.

Besides the online medium, the brand has also utilised other media like print, TV and Radio to gather more attention and create the buzz.

Candidates have until 15th September to submit their applications for the coolest job.

The brand is yet to reveal its identity, but it is reportedly believed that it's a popular beverages brand, SABMiller.