The CSO Hunt 2.0: SPACES announces the hunt for its Chief Style Officer
SPACES, the premium brand from the house of Welspun India Limited, has launched the second season of its digital campaign to hunt for its Chief Style Officer. Built around the mega-theme of the 21st Century – sustainability – the contest will see participants synthesizing a décor output in which aesthetics, efficiency, beauty, happiness, and health coalesce into a soulful result. Evaluated on the intent of thoughtful living, the brand’s next Chief Style Officer will be picked by the jury consisting of eminent industry stalwarts including Sonali Bendre, an actor, a style icon and a home décor enthusiast and Ronitaa Italia, Editor-in-chief, GoodHomes magazine.
Having changed the consumption and purchase behavior of people across globe, the pandemic witnessed the rise of the ‘conscious consumer’ who values sustainability and mindful living. The second edition of the campaign aims to ride on this paradigm shift to identify the SPACES CSO 2021, the home décor enthusiast with the greatest commitment to a conscious lifestyle and authenticity, who will receive a cash prize of INR 2,00,000 and will also get an opportunity to style GoodHomes magazine’s cover page. The 1st and 2nd runner ups also take away a cash prize of INR 1,00,000 and INR 50,000 respectively. Besides, the top 3 winners will also be eligible for a Welspun Flooring worth INR 1,50,000.
Interested home décor creators can participate by DM’ing the heart emoji to the brand’s official Instagram page and following the link they receive in response or by directly going to the microsite. While the brand will communicate to its existing database, the brand has also initiated “invite codes” which will encourage participants to refer their contacts and avail a 10% discount on SPACES merchandise for every code that materializes.
Top 25 candidates shortlisted by the SPACES design team will get access to all the exclusive content that will help them with the craft of home décor, live grooming sessions with the judges and get a pick of their favorite SPACES products to complete their final home styling assignment. They will also be given access to the mystery box “spin wheel” element on the CSO microsite that will reveal the theme for the home decor look that they will have to put together while designing their home. The elements considered here made of sustainable materials, which is central to the theme of this year’s CSO.
While submitting their entries, they also need to use Welspun Flooring visualization tool for recreating their room’s look using Welspun Flooring products. Besides the evaluation by the judges, each participant’s score will depend on how many votes they can accrue from the general audience alongside the engagement they can garner by sharing their entry directly from the microsite to their social media page.
Speaking on the contest, Ms. Manjari Upadhye, CEO, Domestic Business, Welspun India Limited commented, “The pandemic has changed the way we think about our homes. The newfound appreciation revolves around the value of thoughtful living enriched by innovation oriented towards happiness, health, and, above all, sustainability. This is the underlying theme of the SPACES CSO hunt 2021. Through the second edition of our campaign, we are excited to commence our search for the most versatile and creative interior décor artist. Building on the response we received during the maiden campaign last year, we are anticipating a robust competition as many talented individuals lock horns for the crown and title of the next Chief Style Officer!”
Sonali Bendre, an actor, a style icon and a home décor enthusiast added, “I am absolutely delighted to be part of the eminent jury of SPACES CSO Hunt 2021. Sustainability has become a key element of post-pandemic home interior designing besides style and aesthetics. I am looking forward to evaluating the visually inventive entries made by aspiring home décor artists from across the country and contributing to the crowing of the next SPACES Chief Style Officer!”