The Doers Club by DEWAR’S returns with a soiree of rhythmic melodies
DEWAR'S®, the world's most awarded blended scotch whisky, hosts an immersive evening with their marquee experiential platform, The Doers Club, at Bo Tai Switch, Connaught Place in Delhi. The Doers Club, which sits at an intersection of Double Aged Dewar’s Scotch, gastronomy experiences and a lot of playfulness, is a manifestation of the brand’s ethos – Double Is Better. And this time, it has brought on board the unconventional duo, Varun Thakur and Euphoria, to manifest the perfect blend of comedy and music.
The evening kick-started with a comedy set specially curated for The Doer’s Club by the Stand-up comedian, Varun Thakur that was based on the ‘double aged for a better, followed by a live music performance by the indigenous pop-rock band, Euphoria, to end the evening on a high note. Doubling the fun, consumers were served the unique DEWAR’S Highballs paired with delectable gourmet food. These refreshing highballs were created using DEWAR’s scotch whisky, which is double aged for extra smoothness.
What’s more? Amidst all the food, drinks, comedy and music, audiences were engaged in some fun games and photo ops.
Commenting on the launch of the fourth edition of The Doers Club Vijay Dev, Consumer Marketing Lead, Whiskies at Bacardi India, said, “At DEWAR’S, we’ve always believed in doing things twice for extraordinary outcomes. Hence, the DEWAR’S scotch whisky, like no other, is double aged for extra smoothness. At The Doers Club, we’re building on this ethos by doubling the fun and entertainment quotient for consumers through an immersive evening where the brand’s main passion points – music, food and comedy – are creatively brought together. This year, all our marquee events will have a ‘Double Is Better’ twist, whether it’s through the exceptional duo of Varun and Euphoria, the dynamic hosts – Macedon D'mello and Ayushi Amrute, the mixology sessions by two of our brand ambassadors or food pairing with the extra smooth DEWAR’S highballs. We witnessed a great response in Delhi and look forward to continuing this across the other markets.”
With consumers at the core, DEWAR’S has always created experiences for consumers driven by passion, seek newer experiences and crave quality social interactions. Therefore, through The Doers Club, the brand is addressing this innate desire to try unique experiences.
DEWAR’S will also be hosting the Doers Club at F House in Jubilee Hills, Hyderabad on May 27th, featuring another unconventional duo- Sapan Verma and Ankur Tewari. And in the following weeks, consumers from Bangalore, Mumbai and Kolkata will also be able to enjoy this unique experience crafted by their favourite Scotch whisky, DEWAR’S.