The Great Prime Time Rejig: Zakka Jacob races ahead of Arnab Goswami

As per BARC data for English TV news, Zakka Jacob, the managing editor of CNN-News18, has acquired more viewership than Arnab Goswami’s 9 PM debate show.

Arnab Goswami has long been the most watched anchor on Prime Time. However, he’s lost this position to Zakka Jacob for the two straight weeks.

As per BARC (Week 43, 15+ AB 9PM-10PM-weekdays), Zakka Jacob’s show has garnered 33.7% market share, compared to Arnab Goswami’s 9 PM debate which has acquired 29.2% market share.

In week 42 as well, Zakka Jacob had beaten Arnab Goswami.

As per BARC data, CNN-News18 has been a leader for over 27 weeks now.

Zakka Jacob has emerged as a prime time favourite, who has been focusing on informative debates and analysis, along with a neutral point of view.

He recently won the TV Anchor of the Year award at the IAA Leadership Awards 2022. Zakka’s calm demeanor and sharp questions have earned him the moniker “thinking man’s anchor”.

His show 9 PM show Brass Tacks is more about shining the light than dialing up the heat, as compared to competition who’s known for conducting noisy debates and taking polarising positions


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