The Gutenberg Galaxy makes its debut by the India Chapter of IAA and FPJ

It is a call to the for top 50 advertising agencies in the country. Here is your chance to participate in an initiative— ‘The Gutenberg Galaxy’, by India Chapter of International Advertising Association (IAA-India Chapter) supported by The Free Press Journal (FPJ). This book will showcase case studies of  selected best print advertisements which was created in the period— January 1, 2016- December 31, 2017.

‘The Gutenberg Galaxy’ is a collector’s item which will treasure case studies of the best print advertisements and will be the first of its kind initiative. By keeping the entry free, IAA-India Chapter-FPJ wants to welcome large number of case studies. There is no limit to entries from the agencies. For this initiative, Sandeep Singh will  be the Editor. The criteria for the entries are : the case study should not exceed 1,000 words and nor have more than six visuals and the entry should be sent along with a NOC from the client/advertiser. The entry should be sent to Sandeep Singh. The last date for submission of the case study is March 15, 2018. 

The decision on what goes into this collection lies completely with the Editor. The selection process will also include an interview with the authors of the selected entries. Only after careful evaluation, the potential case study will make it to ‘The Gutenberg Galaxy’. 

The book will be available from April 2018. Post the launch of the book, it will be promoted aggressively through news channels and social media.

Ramesh Narayan President IAA (India Chapter) says "The IAA is committed to contribute positively to every segment of its all-encompassing constituency. In a country like ours where print readership is robust, it is important to chronicle the best advertising that appears in this medium not from a creative lens, but in the form of a case study. I am confident the result will be an invaluable resource material that will become a collector's item."

Abhishek Karnani, Director, Free Press Journal says, "This initiative is about keeping a record of best print advertisements that were printed last year. By supporting this initiative, Free Press Journal, one of the oldest publications of India, is trying to showcase the contribution of the print adverts. By including case study in the collection, we are helping the reader to understand the strategic use of print media. This collection would act as a reference book for future generation.”

Sandeep Singh says, "No advertising campaign is ever complete without print advertisement.

Print advertisement has lot more facets than any other form of advertising. I congratulate International Advertisers Association and Free Press Journal for publishing 'The Gutenberg Galaxy - a book on case studies in print advertisements’. It will not only document but also preserve the best of print campaign in the form of case study for future generations. I am delighted to be associated with this initiative as an editor.”  

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