The iconic dark green sherry shaped bottle of VAT 69 is back!

Until five decades ago, this high quality Scotch Whisky used to be packaged in a dark green bottle, tamper-proofed by a red ribbon attached to the bottle cork and secured in place by a red wax seal depicting the emblem of the Sanderson family, the Talbot Hound. The updated packaging design reflects the iconic bottle, with a firm footing in the 21st century. By retaining the heritage cues, the new bottle honours the brand's historic past while the featured trademark rectangular black label, with its white, stencilled type, boldly shouts "VAT 69' with burnished gold embellishments. Stylish, contemporary and of fine craftsmanship, the new bottle is truly worthy of guarding this precious Scotch Whisky within - just as envisioned by William Sanderson.

Speaking on the occasion Louise Higgins, Global Marketing Director - Portfolio Scotch, Diageo plc, confirms that India is a growing market for the legend: "Rising disposal income and growing awareness of "iconic' brands have led the Scotch Whisky segment to 25% year on year growth for the past four years. Indian consumers aspire to make premium brands part of their everyday living; resulting in our brands such as VAT 69 becoming the brands of premium experiences."

VAT 69 is available across India and is priced at Rs 1100/- in Mumbai.