The idea of Lowe Lintas for the new Tanishq Zoya ad campaign!

Tanishq's Zoya, the diamond jewellery boutique, has launched Raghavendra Rathore's Gold of Narlai collection. The collection will have designs that have been inspired by spirituality of nature and royal heritage and will be moulded in raw 22K beaten gold and kundan/ polki.

Lowe Lintas the creative agency worked on the ad campaign ideated the concept of Zoya who accompanies Raghavendra Rathore as he journeys to Narlai, a quaint hamlet in the foothills of the Aravallis. Inspired by an age old conviction in the spirituality of nature and the mysticism of the three hundred temples and mosques in and around Narlai, Raghavendra Rathore evokes centuries of goodwill and eternalizes them as The Gold of Narlai. Zoya is known for its unique forms of visual representation for different collections.

The Lowe Lintas' creative team credited for this campaign are Arun Iyer, National Creative Director, Rimona Ganapathy, Creative Director Copy, Rexina Devraj, Art Director.

The business team which worked closely with the client to execute this campaign is Vikram Sathyanath Executive Vice President (planning), Sudhir Rajasekharan-AVP and Sonakshi from the servicing team.

The team at Lowe Lintas has continuously provided refreshing print work for the brand. Since Zoya has taken art forms as a visual representation in its campaigns, this time the execution has been a combination of charcoal paintings and painted flowers/plants.

The campaign has only been executed in print media. | By Prabha Hegde [prabha(at)adgully.com]