The Ideas Box appoints Sarita Joshi as VP.

ACK-Media-logoACK Media, responsible for Amar Chitra Katha, Tinkle and Karadi Tales launched a production house called The Ideas Box in September this year that will be producing kids and family entertainment programmes. The production house has announced the appointment of Sarita Joshi as VP, Programming.

Sarita Joshi, a veteran with 20 year experience in the media industry, was Programming Head at Miditech at her previous assignment. Throughout her corporate stint, she has experimented in the GEC space with getting into genres that ranged from documentaries to news and lifestyle. Joshi was also the Programming and Promo Head at Channel 7 (now IBN7). She later ventured into radio and worked with Big FM as Programming Head for the Delhi region.

Anil Sanjivan, Founder and CEO, The Ideas Box, said in a media release, "Joshi is a rare combination of talent, commitment and outstanding professionalism. Her expertise is going to help us in driving our vision of being seen as specialists in the 'Kids and family' content space."

Sarita Joshi has also worked with Gulf Digital Images as a consulting creative director and handled projects for Zee News, Star One, NDTV, BBC etc.

@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in