The Ideas Box appoints Sarita Joshi as VP.
Sarita Joshi, a veteran with 20 year experience in the media industry, was Programming Head at Miditech at her previous assignment. Throughout her corporate stint, she has experimented in the GEC space with getting into genres that ranged from documentaries to news and lifestyle. Joshi was also the Programming and Promo Head at Channel 7 (now IBN7). She later ventured into radio and worked with Big FM as Programming Head for the Delhi region.
Anil Sanjivan, Founder and CEO, The Ideas Box, said in a media release, "Joshi is a rare combination of talent, commitment and outstanding professionalism. Her expertise is going to help us in driving our vision of being seen as specialists in the 'Kids and family' content space."
Sarita Joshi has also worked with Gulf Digital Images as a consulting creative director and handled projects for Zee News, Star One, NDTV, BBC etc.
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