banner image banner image
 

The image of Lord Jagannath on a KitKat wrapper sparks outrage on Twitter

After including pictures of Lord Jagannath, Balabhadra, and Subhadra on the wrapper of KitKat chocolate, Nestle India has faced controversy online.
The pictures of Lord Jagannath, Subhadra, and Balabhadra on the KitKat wrappers enraged a section of netizens since most people toss them in trash cans, sewers, and on highways after eating the chocolate, demeaning them.

A Twitter user shared a snapshot of the current KitKat wrapper with the caption, "Please delete the photographs of Lord Jagannath, Balabhadra, and Mata Subhadra from your @kitkat chocolate cover. When individuals have done eating the chocolate, they will dump the wrapper down the road, down the sink, into the trash, and so on. As a result, please delete the photographs."

"It is an honour to see our Odisha culture & Lord Jagannath, Balabhadra and Subhadra on #KitKat but please think once, when someone will eat chocolate bar & will throw the wrapper into dustbins, drains, gutters & many will walk on it. Jagannath family will be happy with it," said another user.

Nestle India issued an apology after social media criticism, claiming that the corporation had not intended to offend religious feelings. Nestle India introduced the package last year, and it was quickly recalled.

Nestle India remarked in a tweet: "Hello there! Kitkat travel break packs are designed to highlight beautiful local locations. Last year, we wanted to honour Odisha's culture by including designs on packs that represented 'Pattachitra,' an art genre distinguished by its vivid imagery."

"The visual was inspired by the government tourism website. We wanted to encourage people to know about the art & its artisans. Our past campaigns have also shown that consumers like to collect & keep such beautiful designs. We do understand the sensitivity of the matter and regret if we have inadvertently hurt anyone’s sentiment. With immediate action we had already initiated withdrawal of these packs from the market. We thank you for your understanding and support," Nestle India added

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media