The Indus Valley launches campaign, ‘May my mother remain healthy!’

If there’s a brand that has understood the nuances of healthy lifestyle, it’s The Indus Valley. Known for their range of healthy and toxin-free cookware, the brand has launched a heartwarming  Mother’s Day campaign, ‘May my mother remain healthy’. The creative campaign aims to celebrate the woman who gave you the gift of life, by taking care of her and giving her the precious gift of health. 

Pivoting around the theme of mother’s day, the campaign highlights the importance of leading a healthy lifestyle and how nutrition of your food is not only contingent on the ingredients that you cook with, rather it also depends on what you cook in! The brand rolled out a film highlighting how Maa took care of your health when you were little and always went the extra mile just for you. Now it's time to take care of her and give them the key to a healthy lifestyle. 

Featuring the stories inspired by real people, the common emotion which evoked through the film was wishing good health for our mothers. These emotions are aptly encapsulated in various regional languages, echoing the same emotion from every corner of India. The film beautifully conveys  the message that motherhood is an emotion and experience that is selfless and pure and the brand's commitment to making the lives of people healthy. And the best way to reciprocate it is by giving them the gift of health. The film ends with the real people cooking for their real mothers

This Mother’s Day, let food do all the talking! For the families that bond together with home-cooked meals, that is simple, satisfying and instilled with unconditional love and warmth.

Speaking about the campaign, Madhumita Uday Kumar, Co-Founder, The Indus Valley says, “Through our campaign we wanted to strike conversation around the best gift one can give to their moms and bring out the thought behind it. Health and well-being of our customers have always been the raison d'être at The Indus Valley so why not give your mom a gift of good health this time.”