The joy of cooking for friends

What’s better than watching your favourite cricketer play a winning game at the most watched and talked about sport and entertainment event of the year? Watching it in the company of your favourite people, with a scrumptious spread of your favourite food, right? 

Licious, India’s largest tech-first, fresh animal protein brand in its latest ad, lets the host shine among friends, by cooking some delectable chicken wings, tandoori chicken, and crispy snacks as they gather at home to celebrate the love for cricket. The films bring out the joy of cooking for friends at such celebrations. The brand campaign - in three different short videos - narrates the excitement of the host to prepare the scrumptious food for friends - declining their offer to order from outside. It depicts the sense of (well-deserved) pride that comes from serving a delicious spread and being a good host.

And what better way than serving your guests something delightful that you have cooked yourself – without having to toil for hours in the kitchen. They’ll remember the collective applause for the sixes, fours and brilliant wickets, the sighs for the unfortunate runouts and dropped catches…And the flavours of the Crispy Chicken Wings and Afghani Murgh Seekh Kebab you served them!

Developed by TILT Brand Solutions, the brand campaign celebrates the idea of being a good host and preparing scrumptious food for your friends than using ‘convenience’ as an excuse to order from outside. Licious, offers the widest range of delicious Ready-to-Cook (RTC) products. From Chicken Cutlet (Bengali Style), Habanero Chicken Wings and Punjabi Tandoori Chicken to Hyderabadi Mutton Shami Kebab, Prawns Zaffrani, Nilgiri Fish Tikka and Amritsari Fish Fry, there’s something for everyone.

A brand made by meat lovers for meat lovers, Licious creates memorable, stress-free, highly enjoyable, and elevated meaty experiences. The meat and seafood comes in a vacuum-seal packaging that can be transferred directly from pack to cooking pan. Elevate your (hosting) game by choosing the diverse RTC range from Licious. With the perfect match-watching accompaniment, Licious offers the best of both worlds – chef crafted recipes and authentic taste with high quality ingredients and hygienic cooking in your own home.

Are you ready to go the extra mile this cricket season? Add the ‘Licious factor’ and be the best host. Cook up a storm. For the love of cricket. For the love of meat.