‘The Kapil Sharma Show’ brings cheer to the Sony camp in Week 39
BARC ratings for Week 39 (September 24-30) [HSM (U+R): NCCS All: 4+ Individuals] saw Sony Entertainment Television placed at No. 7, registering an increase in its gross viewership from 417,295 recorded in Week 38 to 424,918 in Week 39.
The channel has reasons to cheer as its show ‘The Kapil Sharma Show’ has been gaining traction and viewership, especially in the urban markets.
The show, which went live in April this year, has been steadily climbing up the ladder. In Week 39, ‘The Kapil Sharma Show’ reigned in the urban segment with 7.2 million gross viewership after retaining No. 4 slot in Weeks 38 and 37.
As for the show’s performance in Hindi GEC U+R, Week 38 saw a dip in its ranking to No. 7 from No. 5 in Week 37. However, in Week 39, the show saw gains and rose to the No. 4 slot, garnering weekly impressions of 9.8 million.
The reason behind this rise in the rankings can be credited to the hilarious episode which featured Yuvraj Singh and Hazel Keech together for the first time. The couple’s presence on the show worked wonders. Also, in one of the episodes, the cast of ‘Tutak Tutak Tutiya’, including Prabhu Dheva, Sonu Sood and Tamannaah Bhatia, made an appearance, which got the viewers’ attention.