The Laughing Cow partners with Mad over Donuts

Think of donuts…consumers think of sweet donuts as warm sugary melt in your mouth confectionery. Mad over Donuts and The Laughing Cow are absolutely delighted to unveil The Laughing Cow cheese savoury donuts. Consumers love savoury and cheese and what better way to satiate consumers’ love for cheese than to have this unique donut range.

In the savoury range, Mad over Donuts has introduced Mama Mia, Pizza Paradise and Creamy Pesto. These delectable donuts are made with the delicious The Laughing Cow cheese. The Laughing Cow is the world’s leading cheese brand with a rich legacy of more than 100 years with iconic products that are loved by millions of consumers.

“The Laughing Cow Cheese is an iconic global brand from Bel. We are committed to providing accessible, delicious, and nutritious products in line with philosophy of ‘for all for good’. Our unique portfolio of products addresses the different needs of consumers. We have a vision to build and grow the nascent cheese category in India through breakthrough innovation. It is amazing to associate with Mad over Donuts, India’s leading donut player, to introduce one-of-a-kind cheese donuts for the first time in India.”, says Alamjit Singh Sekhon, Commercial Director of Bel, India.

“Indians are known for their spice tolerance as well as their love for desserts, across the world. By introducing savoury donuts, we’re combining the two and offering an exclusive blend of flavors for the flavorful people of India. Besides, we’re thrilled to have joined hands with the delicious cheese brand, The Laughing Cow on this innovative launch. Furthermore, we can’t wait for our customers to give this a try and relish on our appetizing snacks.”, says Mr. Tarak Bhattacharya, Executive Director – Mad Over Donuts.

Get ready to bite into happiness and relish on the savoury flavors by Mad Over Donuts and The Laughing Cow, such as Mama Mia, Creamy Pesto & Pizza Paradise. This delectable range will be available across all Mad Over Donuts outlets in Mumbai, Pune, Delhi and Bengaluru priced at Rs. 125 and can easily be ordered online through various food delivery applications.

What: Mad Over Donuts Savoury Flavours X The Laughing Cow Cheese

When: 7^th September onwards

Where: Pan-India outlets of Mad Over Donuts

Price: Rs. 125