The Local wins creative mandate for K.P. Namboodiri’s Ayurvedics
The account was won following a multi-agency pitch. The mandate will cover the brands' entire existing product portfolio and future launches.
Commenting on the association Mr. K. Bhavadasan, MD, K.P. Namboodiri’s Ayurvedics mentioned, “What swayed the decision in favour of The Local was that their understanding of the pulse of Kerala Market and passion that the team brought with them. As a team, we all felt that they could be the right communication partner for us given the ambitions that we have for the brand”
K.P. Namboodiri’s is synonymous to natural oral care with an authentic range of offerings from tooth powder to herbal tooth paste to Ayurvedic gel tooth paste. Apart from oral care portfolio, the company also has a unique range of hair and skin care offerings.
While speaking about the win and partnering with an iconic brand like K.P.Namboodiri’s, Mr. Nitin Menon, Creative Director, The Local said “K.P Namboodiri’s is one of the pioneering brands in Kerala. Only rarely do one get a chance to work on a brand that our grandparents loved as much as we do too. Diving deep to understand and explore the factors that helped the brand to seamlessly connect with audience across multiple generations is what excites us about K.P. Namboodiri’s”
The Local Network started to offer a counter point to cultural flattening caused by the top down approach that brands generally follow when it comes to communication planning and development. The Local celebrates cultural diversity and takes pride in our inclusive yet distinct identity
Apart from Kerala, K.P. Namboodiri’s has a strong presence in Tamil Nadu and Karnataka with encouraging acceptance in other states of the country. The products are also being exported to the Middle East countries. With a definite vision, the brand is aspiring to introduce new products and to expand the areas of operation to other South Indian markets.
“We look forward to partnering with an iconic brand like K.P. Namboodiri’s and be an integral part of the growth journey”, remarked Paul Philip, Business Head, The Local.