The Mobile Marketing Association announces The SMARTIESâ„¢ India 2016 Jury & Awards shortlist

Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2016 edition of the MMA India SMARTIES™ Awards. The SMARTIES™ is the world’s only global mobile marketing awards program that honours innovation, creativity and success in the field of mobile marketing. The MMA SMARTIES™ India Awards, where the final winners will be announced, will take place on 7^thOctober 2016 at The Leela Ambience Hotel, Gurgaon, India.

Selected from submissions from across India, the shortlisted entries represent the platform’s immense potential to reach and engage connected consumers in unique and original ways. The shortlist was selected by the Smarties Pre-Screening Council, which includes more than 107 senior level mobile marketers from India, Singapore, Indonesia, Vietnam, China, Thailand and Australia. These entries will now undergo review by the MMA’s ‘all-Brand Jury’ consisting of celebrated marketers from leading corporates in India. The Jury will evaluate the shortlisted campaigns under 15 categories on four criteria: strategy, execution, creativity and results.  (*see pg. 3 - Appendix 1, The All Brand Jury Members for the Smarties India 2016)

The Smarties™ India 2016 covers everything from brand awareness to innovation, video/rich media and social media, and strives to find the best campaigns from across the country. The awards celebrate the excellent work being done on mobile by both brands and agencies, and to inspire marketers to push the envelope in their own campaigns.

“The Mobile today has become a consistent game changer for marketers in India. It’s interesting to see how marketers are constantly learning to innovate with this medium. Given the mobile marketing innovations we are seeing this yearit’s clear that the industry is taking notice and using the mobile evolution in the country to their advantage. The jury this year is faced with the exciting-yet-difficult task of selecting the winning campaigns, setting a rigorous bar to take home a coveted Smarties.” said MMA India, Chairperson, D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd.

“Mobile’s pervasiveness, flexibility and capacity for creativity is driving the transformation of business and marketing. This is evident in the entries that are representative of the breakthrough mobile strategies that have been adopted by brands and agencies in varied industries through the past year” said Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific. “The response that we have received for The Smarties™India 2016 is very encouraging and demonstrative of the growing potential of mobile marketing in India. We are now in a mobile-first world, and these campaigns demonstrate the endless opportunities the platform offers for marketers to make meaningful connections with consumers.”

The 2016 Smarties shortlist consists of 85 campaigns over 15 categories from all over the country with an increment in participation from regional markets. Entries are from across the industry verticals like from the healthcare, sports, auto, ecommerce, mobile FMCG etc The  diverse range  proves the growing prominence of mobile as a marketing medium.

Cross Media Integration and Relationship Building with maximum entries has also further solidified the importance for traditional  media to work with / leverage mobile for consumer engagement.(see pg. 4, Appendix 2, Shortlisted Campaigns for The Smarties™ India 2016 for All 15 Categories)

For more information on the awards and to view the full list of shortlisted entries, please visit:https://www.mmaglobal.com/india/smarties2016

Appendix 1 - The All Brand Jury Members for The Smarties™ India 2016

Appendix 2 - Shortlisted Campaigns for The Smarties™ India 2016