The most memorable ad campaigns of 2022

As in every year gone by, the creative advertising industry didn’t disappoint in 2022 as well. From the several thousand campaigns launched during the year, it is really difficult to choose a select few to showcase the creative prowess of India’s think tank.

Here are few ad campaigns that stood out this year amid the massive campaign clutter. Each one reflects the current times, the spirit of not giving up, working together towards a common gole and giving back to the community.

Meta | Yeh Kaunsa Fest Hai Bhai

When everyone around keeps saying something can’t be done, but you still believe it can… Find others who’ve heard the same old words. And do what couldn't be done. Together.

Thoda luck, thoda magic ho, aur ek doosre ka saath ho toh, where can’t we go together?

Kurkure’s desi-videshi jhatka

Staying true to its quirky personality, Kurkure, one of India’s most loved snack brands, has unveiled an entertaining new TVC campaign to introduce its latest flavour innovation – Kurkure Chatpata Cheese. With smooth international cheese and masala ka twist, the new permanent flavour stems from the globally successful Cheetos Crunchy Cheddar Jalapeño flavour.

Doritos’ Sizzlin’ Hot proposition

Setting the market on fire this winter season, Doritos, the world’s number one Nacho Chip brand*, has launched Doritos Sizzlin’ Hot – an intense snacking experience that will make you say “Yeh Chips Nahi, Fire Hai”! Inspired by the globally iconic and widely loved platform, Flamin’ Hot, Doritos Sizzlin’ Hot taps into the ‘chilli’ flavour bucket with the boldest flavour yet from the House of Doritos. Flamin' Hot is a successful international platform that was introduced to India this year, first on Lay’s and now on Doritos.

Pepsi | The Biggest Crossover in History

Called ‘The Biggest Crossover in History’, Prem and Tuffy from ‘Hum Aapke Hai Kaun’ fame make their way to meet today’s Salman Bhai. As per Pepsi, it is the first-ever brand in India to use ultra-hi-tech Deepfake technology in an ad. In this case, to recreate an iconic Bollywood character.

boAt | T.Rebel 2.0 | Dance Through Life

Rashmika Mandana is a featured actress in the boat's "TRebel" campaign. The actress is portrayed in the video as being only accessible to women because it can only be activated by a woman's voice.

It is made up of a self-learning artificial intelligence (A.I.) that can identify a woman's voice and then provide access to dancing motion videos. It's a creative method to show people what it's like to walk in a woman's shoes since anytime people want to enter a different industry, they are frequently told that "it's a man's world."

Colgate Visible White O2: Whitewashing imperfections

In India, one of the most well-known oral care product brands is Colgate. They developed a distinctive advertisement in order to grab the interest of their clients. The lady can be seen in their latest advertising flashing a gorgeous smile while flashing her misaligned teeth. It was intended for the advertisement to be more relatable. Since not everyone has perfectly straight teeth, it should be clear that the company is conscious of the variety of its clientele.

Adidas developed the first swimmable billboard to advertise the debut of their new swimwear collection. In the UAE, women frequently experience self-consciousness while wearing swimsuits due to concerns about privacy and potential body shaming. Adidas asked women to swim in the billboard pool on this billboard.

One of the best marketing initiatives to appear in 2022. The company did nothing to support the campaign, living up to its motto. It just condensed its emblem into a five-star design. The 5 Star design strategy reminded consumers of the brand each time an app asked them to rate it on a scale of 1 to 5, unlike other consumer firms that went all out with their in-app advertising over the holiday season. In actuality, it will always serve as a reminder. Brands occasionally don't even need to try very hard to catch consumers' attention. Simple but effective.

CRED advertisements have established a new genre. Even if you observe them from a distance, you can tell they are CRED ads. It may seem formulaic to some, but in a nice manner. There is a significant dose of humour, nostalgia, and the appropriate filters. But not all of them have worked this year's magic in the same way. That, however, is a tale for another time.

The most creative way Google advertised its new G2 smartphone chip was on a bag of chips. The chip packet behaved in a very un-chips-like manner. The soundtrack fit the movie perfectly.

In this bright and bustling ad, Cadbury shines a light on hawkers who are so central to Diwali, but who often lose business due to the lack of a permanent shop. To help, the chocolate maker has created an online shop where the sellers can promote their goods.

Mankind Pharma has encouraged everyone to forget enmity and celebrate the festival of joy together. In the campaign film, viewers see two neighbors who keep fighting. However, on Diwali night one of the neighbor’s father suffers a heart attack. To help him, the other neighbor’s doctor son rushes to his aid and escorts him to a hospital.

Indian snacks brand Haldiram has encouraged people to celebrate Diwali in person at their homes with loved ones rather than over the phone.

Stepping up in life brings with it newness and excitement. As you step out of your home, many new challenges will come your way. Rise up to them with your partner, NESCAFÉ - as its time to #BadalLifeKiRaftaar

Tata Tea Premium has launched the #DeshKaGarv campaign, celebrating India’s glorious post-independence journey.

Gentleman banne mein waqt toh lagta hai - our #InternationalMensDay ad film is a montage of stories from your life, and the ones you help in discovering a gentleman within themselves, with your helpful nudges.

Britannia’s ad showcased the duality and seamless blend of Indian ‘maska’ and foreign herbs in their 50-50 biscuit with a dramatic script. The film showed the typical sophisticated praise of a foreigner versus the over the top celebration of an Indian.

Anushka Sharma joins Puma clan

PUMA on-boarded Anushka over a fun social media banter in a span of 48 hours, staying true to its tagline Forever Faster. On Monday, the brand had announced EOSS promotions on its social media featuring file images of the actor in its products. Anushka took to her social media and called out the brand, asking PUMA to use her imagery only after onboarding her as a brand ambassador.