The One Show 2022: Dentsu Webchutney leads APAC with 7 Gold Pencils

Dentsu Webchutney Bengaluru led all agencies in Asia-Pacific with seven Gold Pencil wins in The One Show 2022, all for VICE World News’ campaign – “The Unfiltered History Tour”.

All Gold, Silver, Bronze Pencil and Merit winners were announced in advance of The One Show 2022 in-person awards show on May 20 in New York, where all Special Awards, including Best of Show, Best of Disciplines, Agency of the Year winners and more, will be revealed.

Along with the seven Gold Pencils, Dentsu Webchutney Bengaluru picked up nine Silver, two Bronze and three Merits for “The Unfiltered History Tour”.

A total of seven Gold Pencils, 10 Silver, seven Bronze, and 32 Merits were won by eight agencies and production companies in India. All Pencil and Merit winners are featured in The One Show 2022 winners’ showcase.

The One Show 2022 Pencil winners for India are as follows.

Gold:

  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Branded Entertainment, Augmented, Virtual & Mixed Reality (AR, VR, MR)
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Design, Digital Design
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Direct Marketing, Experiential - In-Person Events
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive, Online & Mobile, Physical Product & Mobile Integration
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive, Online & Mobile, Augmented, Virtual & Mixed Reality (AR, VR, MR)
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Radio & Audio, Online - Branded Podcast
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Radio & Audio, Experiential Radio & Audio

Silver:

  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Branded Entertainment, Experiential - In-Person Events
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Branded Entertainment, Craft - Use of Technology
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Design, Spatial Design - Experiential & Immersive
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Direct Marketing, Craft - Use of Technology
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Experiential & Immersive, Augmented, Virtual & Mixed Reality (AR, VR, MR)
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Experiential & Immersive, Craft - Storytelling
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Integrated, Craft - Use of Technology
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive & Mobile Craft, Use of Technology
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Social Media, Stunts & Activations
  • FCB India Delhi with Goodmorning Films Mumbai “The  Mirror - See Me As I Am” for UNAIDS in Health & Wellness, Film

Bronze: 

  • BYJU’S Bengaluru with Dora Digs Mumbai for its own “Master Ji - A Teachers' Day Tribute” in Moving Image Craft, Writing - Single 
  • DDB Mudra Group Mumbai “EatQual” for McDonald’s in Design, Packaging - Specialty
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Direct Marketing, Non-traditional & Guerrilla Marketing
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Experiential & Immersive, Events / Stunts / Competitions - In-Person 
  • Ogilvy Mumbai “Shah Rukh Khan-My-Ad” for Mondelez in Direct Marketing, Craft - Data-Driven Personalization
  • Ogilvy Mumbai “Shah Rukh Khan-My-Ad” for Mondelez in Interactive, Online & Mobile, Innovation in Interactive, Online, & Mobile 
  • VMLY&R Commerce Mumbai “Hackwashing” for Hindustan Unilever, Lifebuoy in Health & Wellness, Experiential / Immersive / Events
  • Globally, Leo Burnett Chicago was the top-scoring Gold Pencil winner with 20 Golds, all for “The Lost Class” on behalf of Change the Ref.  

Nine One Show Gold Pencils were won by McCann Paris Neuilly-sur-Seine, all working with McCann Health London, McCann Worldgroup Germany Düsseldorf and Weber Shandwick Neuilly-sur-Seine for “The Bread Exam” on behalf of Spinneys and the Lebanese Breast Cancer Foundation.

Africa São Paulo won eight Golds, four each for House of Lapland “Salla 2032” and Folha de S.Paulo Newspaper “The Most Valuable News”.

Along with Dentsu Webchutney Bengaluru, TBWAParis Boulogne-Billancourt also won seven Gold Pencils, including five working with Else Boulogne-Bilancourtfor for “Only Keep the Best of France” on behalf of Le Chocolat des Français.

A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 192 Gold Pencils, 164 Silver, 233 Bronze and 1,022 Merits. 

Special Awards winners will be announced at The One Show 2022 in-person ceremony in New York on May 20, including Best of Show, Best of Disciplines, CMO Pencil, Fusion Pencil, Green Pencil, Penta Pencil, Sustainable Development Goals Pencil, and “of the Year” winners.

The One Show 20221 Global, Regional and Country Creative Rankings will be announced on May 23.

The showcase of all One Show 2022 Pencil and Merit winners can be viewed here.

Reactions to Dentsu Webchutney’s strong show

Fred Levron, Global Chief Creative Officer, dentsu international, said, “This piece shows what we want dentsu to be known for. Building brands through the power of modern creative. Combining cultural insights, technology and experience. There is a new creative ambition at dentsu and India is leading the way.”

Amit Wadhwa, Chief Executive Officer, dentsu Creative group India, added here, “I feel great pride to be leading a bunch of people with such immense creative potential and talent. Their ability to produce bold work with such tenacity is commendable. Our clients are our top priority; and at dentsu Creative group India, our people and delivering some great & astounding work for them. They are also our greatest strength. These wins demonstrate to me, our clients and our industry that we are doing something very right and, most importantly, we are surrounded by the right people. Kudos to the entire team!”

Ajay Gahlaut, Group Chief Creative Officer, dentsu Creative Group India, commented, “Winning 18 One Show Pencils for a single piece of work is unprecedented and just goes to show the breakthrough quality of the work we do at dentsu. Congratulations to the army of people involved in conceiving and delivering this campaign, particularly during a worldwide pandemic. I doff my hat to the entire team.”

Arjuna Gaur, Chief Creative Officer, Dentsu Webchutney and dentsuMB, said, “These wins only go on to underline dentsu India’s authority on creative excellence. What makes me proud is that this campaign is making a real impact in the world. These pencils are a testament to how new-age creativity of activating digital content at a physical location is blurring boundaries – be it platforms or geographical.”

Creative Week 2022 global sponsors include Shutterstock and Verizon.

The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution.  Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honouring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.

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