The Onus of tying a Rakhi – on a sister or the brother?

This Raksha Bandhan Honeywell’s digital film conceptualized by The Womb showcases the caring side of an elder brother who understands and supports his sister and her professional commitments. 

Commenting on the ad, Navin Talreja – Founding Partner, The Womb, said,  “Stories that touch a human emotion work. Whatever the medium. So for a digital video, we thought of giving the brother-sister relationship a modern, contemporary twist while still retaining the traditional emotion that shines through during this festival”

Sudhir Pillai – General Manager, Connected Living Solutions, Honeywell India, stated, “The world is changing, women in India today are pilots, architects, engineers, musicians and doctors. They are living in urban and semi urban cities and working through odd hours. This film is an ode to this new life of the modern young Indian women and to the new face of brothers”.

Honeywell started their consumer communication with Air Purifiers last year saw immense success in 2017. Now, under the umbrella of ‘Connected Living Solutions’ Honeywell offers a range of connected products which work towards making a user’s life healthy, safe and secure

Credits:

Honeywell Team:

Sudhir Pillai, Ahraaz Khan, Siddharth Chawla, Parth Desai, Gaurav Khanna

The Womb:

Kawal Shoor - Founder

Navin Talreja - Founder

Aditya Patil – Business Partner

Suyash Khabya – Creative Partner

Rising Sun Films:

Anup Chitnis: Director

Supriya: Executive Producer