The Pant Project patners with Italian designer Guido Bertagnolio

Bringing the finest fabric and design excellence together, India’s leading custom-made apparel brand, ‘The Pant Project’, has partnered with celebrated master Italian designer Guido Bertagnolio to unveil a limited-edition luxury workwear pants range. Finding well-fitted pants with comfortable and durable fabric is often cumbersome, and that’s why this collection was born.

The Pant Project's luxury workwear collection is created using super-fine merino wool sourced from Australia, mindfully infused with lycra to add stretch & comfort, and recycled polyester to make the fabric durable.

According to Guido, ‘I have picked core colours for my collection, which are a must-have in an Indian man's wardrobe but in luxurious, unique shades that can be worn year-round to make you more fashionable than everybody else’.

The luxurious pants come in solid, textured, and plaid options and are mid-weight, making them ideal to be worn year-round. The thoughtfully designed pants can be paired in different ways to take them from day to night.

With over 60 years of experience designing the choicest fabrics for globally leading fashion brands such as Armani, Dolce & Gabbana, Loro Piana, and Cerruti, Guido has taken a leap of faith in partnering with a young brand like The Pant Project. His vision with this collection is to help Indian men feel and look their best every day.

Speaking about the launch, Guido Bertagnolio said, ‘(I) graduated from Biella Textile School in 1962, and soon after it, joined a celebrated fashion company in Italy – Cerruti 1881. I have worked with several notable global fashion brands previously. For The Pant Project, I eyed to bring the finest colours loved by Indian men. The new range is made using fine wool and a blend of polyester to avoid shrinkage and ensure durability. I have tried to make the best pants for the Indian market’.

With regards to the partnership with Guido, Dhruv Toshniwal, CEO of The Pant Project, said, ‘It’s truly an honour to have Guido as the design expert at The Pant Project, as we keep inching closer to our dream of transforming the men’s fashion industry in India. Under Guido’s guidance, we have pushed the boundaries of what’s possible in luxury workwear and are proud to unveil this limited-edition collection for our customers’.
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