The Practice appoints Jayanthi Sethuraman as President – Technology

Public relations firm The PRactice has roped in Jayanthi Sethuraman as President of its national technology practice. This is a move to further strengthen the firm’s domain leadership in today’s rapidly transforming technology environment. 

Sethuraman has close to 20 years of professional experience in the technology domain. She has worked with technology majors including IBM, HP, Fujitsu and Tally Solutions, in addition to consulting with technology start-ups. 

Commenting on Sethuraman’s appointment, Vivek Rana, CEO, The PRactice, said, “Jayanthi brings an incredible range of talent and expertise to both our team and our clients. Her diverse experience in corporate board rooms, across both international and Indian firms and in-depth experience in the technology space will bring an invaluable combination of insights and perspective to our clients.” 

Rishu Sharma, Vice President, Technology, added here, “Jayanthi’s extensive experience in marketing communications and understanding of the technology landscape will be a valuable addition to our team. With our continued focus to help brands safeguard their reputation in the current market realities, her knowledge and expertise will be prove to be an added strength.” 

Sethuraman has earlier worked with Tally Solutions, where she was Global Head – Marketing. She was also Marketing Head of Fujitsu Africa and India. Her other stints were with HP India, PSI Data Systems, Brodeur Worldwide and IBM India. 

On her new role, Jayanthi Sethuraman said, “I am delighted to join The PRactice, a firm whose core proposition centres around transitioning Public Relations into a management discipline. Our objective would be to help leverage Public Relations as one of the most differentiated and powerful aspects of the corporate mandate, even as companies navigate change on a constant basis across the technology landscape.”