The Pros and Cons of Digital Marketing

Authored by Husain Habib, Co-Founder and CMO, Hats-Off Digital Private Limited 

We live in a digital era where everything around us is surrounded and dependent on a digital existence. Right from your morning alarms to meeting reminders, one cannot imagine a life without going digital any longer. If one needs to find out about anything, there’s google to solve your queries. It’s a friend’s birthday and facebook faithfully reminds you about the same. So is this dependency on our digital world a good thing or a bad thing? Well, if it is used well it is one of the greatest inventions and if it is misused it’s an exploitation on the whole and a wasteful exercise.

Similar is the case when it comes to Digital Marketing. This is one of the newest marketing techniques, and there are full-fledged courses being developed as well towards its study on a degree/diploma basis. Digital Marketing is an art as well as a science, one needs to master the art and learn the science behind it. When it comes to investing in digital marketing, many businesses during the pandemic especially have shifted towards developing their online presence when everything else went offline. With the help of technology and digital marketing, these businesses have now been investing their time, money, efforts and energy in making a strong digital presence for themselves, as out of sight very often turns out to get out of mind.

With professional digital marketing agencies today building brands and making them climb the ladder of success right from scratch, and bringing established ones to top positioning by establishing them as the best in the business and the market, it has revolutionized brands completely. But one negative review received can change the dynamics of the brand as word of mouth form of marketing never went out of fashion. Brands need to know how can they handle negative comments and reviews in an effective manner without causing further damage to their reputation and keeping the brand values intact. Digital marketing gives you a platform to interact with your clients, and get instant feedback and reviews on the brand, and this kind of constructive criticism leads to bringing out the best version by improvising constantly.

With the use of SEO in digital marketing, it helps the search get more refined, on what the customer is looking for and searching about. This helps refine their search and understand their needs, and with a little help with keywords and using it, the brand can appear in the search results of the customer. One click orders and online payments and step door delivery are a reality now, and hence people prefer the online way to go, despite the frauds and risks associated with it and also well researched, equipped with skills, and experienced digital marketing agencies are encouraged to come on board to lead these brands digital presence in the right direction.

Today, e-papers are more convenient rather than those who hold the newspapers in their hands alongwith sipping their morning cup of tea. Hence digital marketing is extremely crucial and fact checking and accuracy is a must to avoid any false news, as it can spread like wildfire. Digital marketing is powerful in the best and the worst ways, either it will bring you high on cloud 9 or it will backfire with a bang if it is not executed in the right way. Digital marketing is the future of the media and marketing industry, and this is definitely here to stay for years to come.