The racy TVC of Tata Indica Vista 90 tell the story of power petrol hatch

Power petrol with the new Vista 90. The Vista which was launched initially in August 2008 is now back with full power! Living up to its name the Vista 90 is capable of firing out a maximum power of 90 PS @ 6000 RPM with the Safire 90 engine, making it the drivers' most blissful ride. Going from 0-60 in a span of 5.9 seconds the car delivers a maximum torque of 116 Nm @ 4750 RPM.

Safety first, the Vista 90 comes with both ABS with EBD and the Dual SRS air bags. In addition to this it is also equipped with the trendy 2 DIN music system with Blue 5 technology which makes it possible to pair up to 5 phones simultaneously.

Sporting two pulsating new colours viz. brilliant blue and spice red it is complimented with recharged Dual tone interiors ' ebony/black and vanilla/beige. Setting ablaze the streets are the 14 inch dual tone alloy wheels ' in a distinct black and silver tone.

The current commercial created by Draftfcb Ulka, features two Vista 90's in a thrilling paintball pursuit. Directed by Kunal Kapoor of Ad Film Valas with music by Ranjit Barot, its concept was thought out by Kartik Smetacek. The voice over clearly emphasizes the power and pick up of the Vista 90 leading up to it being the most powerful petrol hatch in its class.

Creative Director Kartik Smetacek says "The commercial is designed to achieve two objectives. Firstly, deliver the Vista 90 power story in a striking and memorable way. And secondly, to engage with the next generation of car buyers, who have never really considered a petrol Vista before." | By Vanessa Azavedo [vanessa(at)adgully.com]