The running revolution returns

In March this year, adidas revolutionised running with a cutting edge cushioning technology- the BOOST™. The “endless energy” is back in its latest avatars and this phenomenon enabled the man who playedMilkha Singh on celluloid- Farhan Akhtar, to train and look like the running legend.

Talking about the BOOST™ Farhan Akhtar said, “adidas has always been an authentic partner to sports, supporting athletes like Milkha to achieve greatness, thus partnering with them for Bhaag Milkha Bhaag was a natural fit. You can always expect something groundbreaking from adidas that enables you to go beyond your best.”

Loaded with unmatched features like- highest energy return, superior cushioning and temperature resistance, BOOST™ will feature in exciting new variants and colors.  The running revolution will power up with two new models to the family in addition to the Energy Boost- Sonic Boost and adiStar Boost.

Speaking at the association, Tushar Goculdas, Brand Director- adidas India said, “adidas has an unmatched heritage in sports and has been at the cutting edge of innovation, enabling athletes to unlock their true potential. Milkha Singh has been a legendary Olympian, who has inspired athletes across generations. His story is beautifully captured through this authentic film, showcasing his passion to succeed and desire to go all in.  During his active career Milkha Singh delivered many memorable performances in the breakthrough adidas shoes of that time. adidas is now back with the latest running revolution – Boost, the ultimate cushioning technology that provides unparalleled energy return and is set to give aspiring athletes the ultimate running experience.”