The Secret to Life is Finding the Right Balance in What You Do

Much has been written about balance. And yet, that is not enough. We are all trying to find balance in whatever we do. We strive for it, not realising that true balance is not a destination but a journey through which it has to sustain.

“Life is like riding a bicycle. To keep your balance, you must keep moving” – Albert Einstein

Being balanced is about being stable, poised and steady, about having equilibrium. Balance enables one to function normally, perform, accomplish, achieve and succeed. To bring ourselves to a state of equilibrium, we must look to nature to understand the power of balance.

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“Observe and learn from nature how to balance opposing forces within yourself and in the world around” – Sri Sri Ravi Shankar

Very often, we hear the word ‘balance’ being discussed within the framework of our work and our lives. But a little bit of introspection will make one realise that real balance lies within each one of us.

“There is no such thing as work-life balance – it is all life. The balance has to be within you” – Sadhguru

The author of the book ‘The Fine Art of Balance’, Jagdeep Parsram, has written and published this interesting book which is very informative with some insightful stories from real life situations through a simple piece of furniture, the three-legged stool. There are also suggestions in the book on how to achieve Balance in your own lives through many examples.

The book has been written in a very lucid style and in a nice story form that talks about the balance in life, art, nature, science, theology, personal growth and more.

In life all of us have to bring some balance and equilibrium to find stability during any problem or crisis which has been very well explained by the author with relevant examples. To break the monotony some fine,stylised andhigh-qualityillustrations has been presented. The foreword for this book has been written by Roda Mehta, the former board of director of Ogilvy & Mather. The book is for all ages from high school and up.

About the Author

Jagdeep Parsram is a brand consultant and has spent over 45 years in the advertising and communications industry. His experience is spread over agencies such as Ulka, Lintas, HTA, Trikaya and Ogilvy & Mather, handling several multinational and local brands. He was CEO of Baccarose Cosmetics and Carat Integra during the formation of these companies, and CEO of Big Idea Advertising, Dubai. He founded Pentagram Integrated Communications in 1995 and a publishing venture, Big Idea Consulting, in 2008 for publishing a high-end magazine, JetWork, for Platinum and Gold members of the Jet Privilege loyalty programme.


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