The top 5 ads that blazed the screens in August

We are bombarded with ads on a daily basis – be it on our television screens, digital media, print publications, hoardings, public transport, in fact, every conceivable platform available. Most just pass our periphery vision, but then there are some that make us sit up and take notice.

We at AdGully are introducing a new monthly feature, wherein we will be showcasing the top 5 ads of the month. We are inviting our industry experts to pick the 5 ads that they consider to be the most noteworthy and memorable in a particular month.

For the month of August 2016, Yateesh Srivastava, partner Firki Production has done the honour of selecting his Top 5 Ads of the Month for us. These ads are mentioned in no particular order…

1) ‘Blush’ along with ‘Dove’

‘Blush’ along with ‘Dove’ creates a video to celebrate diversity in beauty

“Chubby Cheeks, Rosy Lips…”  is an extremely popular nursery rhyme which all of us have grown up with. However, a close observation of the verses makes you wonder if this is the first seed of a singular beauty ideal that young girls are exposed to. The video ‘Is that You?’ compels the audience to question this singular beauty ideal.https://www.youtube.com/watch?v=2XMKzhcDXPM

2) Dr. Fixit campaign with Mr Bachchan

The opening TVC features Mr. Bachchan playing himself and portraying a romantic, restless man living in a home that hasn’t been waterproofed and has 3 beautiful women as neighbors.  The TVC begins with Mr. Bachchan delivering a quixotic, Bollywood-style monologue, and wistfully thinking about his neighbors as water from their apartments leaks into his home. Then the TVC reveals a composed Mr. Bachchan wrapped up in a shawl who had been daydreaming about this fantasy. In reality, his wife had made sure that the house was waterproofed with Dr.Fixit at the construction stage itself. Thus, Mr. Bachchan’s feelings for his beautiful neighbors remain in his heart due to water-proofing by Dr. Fixit.https://youtu.be/wIdpxZnD_eA

3)  Titan JUXT Pro TVC Campaign

Today’s young Indian is obsessive about  technology. So what happen if people call Titan JUXT Pro the smartwatch that does it all - helps manage calls, messages, appointments, while also enabling creative side through the unique features of controlling camera, storing and playing music etc just a watch. This film is single-minded in showcasing how loaded the watch is, in an endearing manner. https://www.youtube.com/watch?v=xtz2mdX0aEE

4) SAFI Ragon mein khoobsurati TVC

New SAFI campaign tries to complete the story which was started last year with #IHATEUMOM campaign. Creative this time is about self-realization that real beauty lies within which leads to the beautiful skin outside. And mothers are always right when the said be beautiful from inside.https://www.youtube.com/watch?v=YYf0EoLFlx4

5) Savlon's new brand campaign featuring Saina Nehwal as its Brand Ambassador

In its new campaign with Saina, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximize their potential to succeed in life. 

Savlon brings alive the narrative of Saina Nehwal. A young girl who relentlessly pursued her dreams fighting against all adversities with the unstinted support of her parents. Her parents’ encouragement lent her belief in her talent to journey the course to becoming World’s no. 1 https://www.youtube.com/watch?v=swmzYEAQ4JE&feature=youtu.be