The top 5 ads that blazed the screens in July
We are bombarded with ads on a daily basis – be it on our television screens, digital media, print publications, hoardings, public transport, in fact, every conceivable platform available. Most just pass our periphery vision, but then there are some that make us sit up and take notice.
We at AdGully are introducing a new monthly feature, wherein we will be showcasing the top 5 ads of the month. We are inviting our industry experts to pick the 5 ads that they consider to be the most noteworthy and memorable in a particular month.
For the month of July 2016, Deepali Naair, an expert in marketing, e-commerce, brand management, and consumer experience journeys, has done the honours of selecting her Top 5 Ads of the Month for us. These ads are mentioned in no particular order…
Tata Salt’s ‘Namak ke Waastey’ aims at catalysing conversations and generate mass support for the Indian Olympians. The series of three ads featuring boxer Shiva Thapa, wrestler Babita Kumari and shot-putter Inderjeet Singh seek to create awareness about our Olympians bound for Rio and the hours of tough training that they undergo.
The Tourism New Zealand campaign seeks to generate awareness through a luxury and niche website, engage with the audience to showcase what New Zealand has to offer as a holiday destination, and drive traffic to the campaign landing page through targeting travel information websites. The ads feature Bollywood actor Sidharth Malhotra holidaying in New Zealand.
Sidharth Malhotra’s New Zealand Diaries - Cultural Holiday
Sidharth Malhotra’s New Zealand Diaries - Adventure Holiday
Center Fresh introduces their new Cola flavour, even names a railway station ‘Colapur’. Now, #ChewTheCola!
Celebrate Unlikely Friendships with KFC’s new campaign. The TVC marks the launch of KFC’s new Friendship Bucket.
Godrej Security Solutions asks you to ‘Keep it Personal’. The three TVCs are asking consumers what are the daily valuables that they would wish to keep in India’s first personal locker – Goldilocks. The three TVCs use different scenarios from our lives and highlight different daily valuables that Goldilocks can secure.
Passport – Goldilocks Godrej Security Solutions ad
Wallet – Goldilocks Godrej Security Solutions Ad
Car – Goldilocks Godrej Security Solutions ad