The top 5 ads that grabbed attention in August

We are bombarded with ads on a daily basis – be it on our television screens, digital media, print publications, hoardings, public transport, in fact, every conceivable platform available. Most just pass our periphery vision, but then there are some that make us sit up and take notice.

We at AdGully have introduced a new monthly feature, wherein we are showcasing the top 5 ads of the month. We are inviting our industry experts to pick the 5 ads that they consider to be the most noteworthy and memorable in a particular month.

For the month of August 2016, Yateesh Srivastava, Partner, Firki Productions, has done the honours of selecting his Top 5 Ads of the Month for us. These ads are mentioned in no particular order…

Dove: Is That You? | #ChangeTheRhyme



“Chubby Cheeks, Rosy Lips…” is an extremely popular nursery rhyme which all of us have grown up with. However, a close observation of the verses makes one wonder if this is the first seed of a singular beauty ideal that young girls are exposed to. The video ‘Is that You?’ compels the audience to question this singular beauty ideal.

For Dove, a brand that wants women and girls of all ages to see themselves and their own individual/ unique beauty as a source of confidence and not anxiety, this was an opportunity to start a dialogue that questions how unwittingly a nursery rhyme became a prop to seed a narrow beauty ideal amongst young girls.

Culture Machine’s lifestyle channel ‘Blush’, along with Dove, continues to ask provocative questions, break the rules of beauty, and challenge the notion of ‘ideal beauty’ with this video ‘Is That You?’

https://www.youtube.com/watch?v=2XMKzhcDXPM

Dr. Fixit - Waterproofing Ka Doctor



Dr. Fixit’s new commercial matches the unique humour of Amitabh Bachchan with waterproofing expertise bringing alive a story that is both entertaining and educative.

The TVC features Bachchan playing himself and portraying a romantic, restless man living in a home that hasn’t been waterproofed and has three beautiful women as neighbours. Bachchan, whie delivering a quixotic, Bollywood-style monologue, wistfully thinks about his neighbours as water from their apartments leaks into his home. Then the TVC reveals a composed Bachchan, wrapped up in a shawl who had been daydreaming about this fantasy. In reality, his wife had made sure that the house was waterproofed with Dr. Fixit at the construction stage itself. Thus, Bachchan’s feelings for his beautiful neighbours remain in his heart due to water-proofing by Dr. Fixit.

https://youtu.be/wIdpxZnD_eA

Titan Juxt Pro - #SmarterByFar


 
Today’s young Indian is obsessive about his technology. Titan Juxt Pro is the smartwatch that does it all – helps him manage his calls, messages, appointments, while also enabling his creative side through the unique features of controlling camera, storing and playing music etc. This film is single-minded in showcasing how loaded the watch is, in an endearing manner.

https://www.youtube.com/watch?v=xtz2mdX0aEE

Hamdard Safi - Ragon mein khoobsurati



The latest Safi campaign tries to complete the story that was started last year with the #IHATEUMOM campaign. The creative this time is about self-realisation that real beauty lies within, which leads to the beautiful skin outside. Going further, the brand will own a larger plot on larger philosophy of ‘Ragon mein khoobsurati’.

https://www.youtube.com/watch?v=YYf0EoLFlx4

Shopping with the Girls - #SalonNahinLivon



The campaign #SalonNahinLivon, encourages college going girls to look fabulous everyday, sporting salon finish hair with Livon, especially given that the serum works great on all hair types, ranging from tight curls to poker straight tresses.

https://www.youtube.com/watch?v=BVAkAUnW1hc
 

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